PPC Kick-Off Questionnaire

First and Last Name (required)

Email (required)


Business Name

Website URL

URLs of Landing Pages

What is the goal of the campaign?
(sales, lead generation, branding etc.)

What is the maximum monthly budget for media spend?
(include all possible campaigns in AdWords, Bing, Facebook, Twitter and Linkedin)

Geographic Location Targeting
(List Geo locations you'd like to target. ex. U.S. & Canada or specific city and Zip Code)

List of all products and/or services

List 2-3 best selling products and/or services

Best known keywords

The Max price you can pay to acquire a Lead/Sale?
(Max CPA or CPL, Total Sale - All Expenses = Profit/Max CPA)

List of all known competitors

What makes you different from your competitors?
(Value Proposition and/or Competitive Advantage)

Any other Info to share that will help us understand your business better?

AdWords Customer ID
(we will send a request from our MCC to manage your account)

Bing Client Number
(ex. X1234567890)

Company's Facebook Page
(if applicable)

Company's Twitter @Handle
(if applicable)

Company's Linkedin Page
(if applicable)

Rate your Overall Knowledge of Paid Online Marketing
(humor check)

How to Get Started:

Getting started is very easy, we just need some info about your company, access to the accounts that we’ll be managing for you and your billing info.