PPC is a proven and working method to generate leads or sales for your small business. The concept is very simple, you pay for every click your ad receives from Google search, Bing , Yahoo search or banner ad.

It is safe to say that in this day and age if you’ve not in on PPC you are OUT, ’cause your competition is taking most of the leads. The professional set up of all of SMB accounts and campaigns does not take a long time, you can be up and running in as little as 3 days or a week. The hardest part is actual conversion optimization. It takes time and a lot of hard work, simply because you’re competing against at least a dozen of similar companies at any given time.

Let’s take a quick look at all the good and bad that comes with PPC marketing:

Good:

Quick results – your first accounts and campaign can be set up in as little as 3 days and from the moment you go live, you will start getting targeted traffic to your website.

Timing – you don’t have to run campaigns 24/7, if you only want to promote your service or product during Holidays, then all you have to do is to schedule your campaigns to run during specific time.

Stand Alone – Your PPC campaigns have nothing to do with your social media campaigns or SEO efforts, so feel free to experiment as much as you want!

Full Control – You control every single aspect of your campaign; from keywords to geo locations and times of day.

Bad:

Education – it will take months, if not years, for you to master the most basic and necessary strategies, control elements of your campaigns and chances are you will be losing a lot of money while you learn, so it’s much more cost efficient to hire a PPC specialist.

Time Consuming – running a successful and profitable AdWords campaign takes a lot of time, on avg. anywhere from 5 to 10 hours per week for just a handful of small campaigns in AdWords.

Costs – paid search campaigns can be very expensive, some keywords will only cost you $0.20-$0.40 per click, but others will be closer to $50-$90 per click! It is very important to manage your costs effectively and only pay for keywords that convert at or below your cost per acquisition.

Conclusion:

Every SMB must have online marketing, without PPC campaigns, your business is as good as dead and your competitors will rip all the benefits. Should you run your own campaigns and spend endless hours and countless dollars or hire a specialist is up to you!