The Client
Range Safe is a patented child-safety and dementia-safety product brand selling RangeSafe Safety Knobs™ — childproof stove knob covers designed to prevent accidental gas leaks and stove fires. Their products serve two distinct buyer segments: parents of young children and adult caregivers protecting loved ones with dementia or Alzheimer's.
Range Safe sells direct-to-consumer through rangesafe.com (Shopify) and on Amazon, shipping nationwide. They needed a childproofing product Google Ads manager who could capture both audience segments and scale profitably across both sales channels.
The Challenge
Childproofing product Google Ads management has uncommon obstacles:
- Two completely different audiences — anxious new parents and adult caregivers search differently, value different proof points, and respond to different ad copy.
- Low individual price point — at $29.99, each unit requires high volume to justify CPCs above $1.
- Amazon competition for branded queries — Amazon outbids the brand on its own name unless carefully defended.
- Patented product education burden — buyers need to understand why patented knob covers are better than generic alternatives.
Our Approach
We built a Google Ads management strategy that segmented both audiences and defended brand integrity across both DTC and Amazon channels:
- Search campaigns targeting both safety audiences — "stove safety knobs," "gas stove childproof," "dementia stove safety"
- DKI + brand-anchored RSA copy — RangeSafe Safety Knobs™ trademark prominent in every ad, with "As Low As $29.99" price-anchor for conversion clarity
- Performance Max + Shopping with full product feed coverage to defend both Shopping carousel and Google Discover placements
- YouTube TrueView campaigns — leveraging demonstration video for product-education-heavy purchase decisions
- GA4 e-commerce conversion tracking — Purchase, Order Confirmed, and Thank You Page events all imported as primary conversions
- YouTube subscriptions and follow-on views layered into the conversion stack for Smart Bidding signal richness
- Brand-defense Search campaigns — protecting "RangeSafe" branded queries from Amazon and competitor bidding
The Results
- $219,791 in lifetime e-commerce revenue generated
- $156,234 in lifetime Google Ads spend managed
- 1.41x lifetime ROAS — strong sustained profitability for a low-AOV safety product
- 5,474 total purchases delivered through DTC
- 128,213 qualified clicks from parents and caregivers nationwide
- Multi-channel reach — Search, Shopping, PMax, and YouTube all contributing
Key Takeaways
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Childproofing product Google Ads management is two campaigns in one. Parent-of-young-child buyers and adult-caregiver buyers each need their own ad groups, landing-page emphasis, and ad copy — blending them collapses CTR for both.
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Patented product education is what YouTube was made for. A 30-second demonstration video does what 90 characters of ad copy can't — show how the product actually works. YouTube is the highest-ROI awareness channel for safety products.
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Brand defense isn't optional when you sell on Amazon. Amazon will bid on your brand name and steal your branded traffic. A dedicated brand-defense campaign is the difference between owning your name and renting it from Amazon.
What the Client Says
"Live PPC Ads has driven steady, profitable growth for Range Safe for years. They understand the safety-product market and they know how to defend our brand across both our Shopify store and Amazon. That kind of holistic Google Ads management is rare."
— Range Safe Team
About This Campaign
This campaign is managed by Live PPC Ads using our Ad Campaign Concierge™ Google Ads management system with daily bid optimization, GMC feed maintenance, brand-defense monitoring, and creative refresh.
Industry: E-commerce — Child & Senior Safety Products Platforms: Google Ads Location: USA (nationwide, DTC + Amazon) Account Duration: 2022 — Present (ongoing)