Blog
Insights from the trenches.
Real strategies, real data, real opinions. No fluff, no filler — just what actually works in paid advertising.
Google Ads
Your Negative Keywords Are Killing Your Campaigns (And You Don't Even Know It)
Most Google Ads accounts have self-blocking negative keywords that actively suppress revenue. Here's how to find and fix them before they cost you more.
3 min read
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Industry Insights
Why Your PPC Agency Only Gives You 2 Hours a Month
The dirty secret of the PPC agency model: most agencies spend 2-3 hours per month on your account after collecting thousands in setup fees. Here's why — and what the alternative looks like.
3 min read
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Google Ads
Performance Max Isn't Autopilot — Why PMax Still Needs Human Oversight
Google's Performance Max campaigns promise automation, but without proper setup, audience signals, and daily monitoring, they'll waste your budget on irrelevant traffic. Here's what most agencies get wrong.
3 min read
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