Arina
Creative Director
Arina leads the creative vision at Live PPC Ads — from ad creative strategy and landing page design to brand identity and visual storytelling across every client campaign.
She believes that performance and aesthetics aren't opposing forces — they're multipliers. A beautifully designed ad that doesn't convert is art, not advertising. An ugly ad that converts is leaving money on the table. The best creative does both.
Arina's approach is rooted in data-informed design. She studies click-through rates, engagement patterns, and conversion data to understand what resonates with each audience — then translates those insights into compelling visual creative that outperforms templates and stock imagery.
Her work spans the full spectrum of ad creative: static image ads for Google PMax and Display, carousel and Reels creative for Meta, video ad concepts for YouTube, and conversion-focused landing page design. She also manages structured A/B testing programs that continuously improve creative performance over time.
Before joining Live PPC Ads, Arina studied visual communication and digital media, developing a sharp eye for typography, color theory, and the subtle design choices that make the difference between an ad that gets scrolled past and one that gets clicked.
Creative Expertise
What Arina Creates
Ad Creative Strategy
Develops visual concepts, messaging frameworks, and creative briefs for campaigns across Google, Meta, and Microsoft platforms.
Landing Page Design
Designs conversion-focused landing pages with message match, clear CTAs, trust signals, and mobile-first layouts that turn clicks into customers.
Creative Testing
Runs structured A/B and multivariate tests across ad formats — static, carousel, video, Reels — to systematically improve performance.
Brand & Visual Identity
Ensures visual consistency across all touchpoints — from ad creative to landing pages to email templates — so every piece feels intentional.
Creative that converts.
Arina's creative work is behind the campaigns driving millions in revenue for our clients. See it in action.