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ChatGPT Ads Management
Sponsored cards inside ChatGPT answers, bought through OpenAI Ads Manager, targeted by conversation context instead of keywords, and measured with the OpenAI pixel and Conversions API against the same outcomes as your Google and Meta campaigns.
No Keywords
Context Hints Written From Your Search Data
Pixel + CAPI
Installed Before the First Dollar
Free + Go
The Users Who See Ads in ChatGPT
Weekly
Reconciled Against Your CRM
ChatGPT Ads have no keywords. We write the ad group context hints from the converting search terms, questions, and objections in your existing accounts, so the ad appears in the conversations that precede a purchase.
One campaign per intent theme and geography with its own budget and bid model, so a CPM reach test never hides inside a conversion campaign and every result can be read on its own.
The OpenAI pixel installed and the Conversions API connected before launch, with advanced matching, so the conversion-optimized objective has real signal from day one.
Hashed email and phone lists uploaded for inclusion, exclusion, and ad group bid multipliers, so existing customers are suppressed or bid up on purpose instead of by accident.
ChatGPT Ads are the newest paid channel with real intent behind it. Since 2026 OpenAI has shown a single, clearly labeled sponsored card below the answer in ChatGPT conversations for users on the Free and Go plans, and opened a self-serve Ads Manager at ads.openai.com so any advertiser can buy it. There are no keywords. You write context hints that describe the conversations you want to appear in, set a country and, in the United States, a state, DMA, or ZIP, choose iOS, Android, or web, and bid on CPM, CPC, or a conversion-optimized objective. Custom audiences from your email and phone lists, the OpenAI pixel, and the Conversions API round it out. What we do: run ChatGPT Ads as a performance channel inside the same account structure and reporting as your search and social campaigns. Context hints written from the search terms and questions that already convert for you, one campaign per intent theme so results can be read, the pixel and Conversions API installed before the first dollar is spent, product feed carousels for e-commerce where the format is available, and a weekly read of the numbers ChatGPT reports against what your analytics and CRM actually record. Who it is for: consumer brands, e-commerce stores, local and home services, travel, and education businesses whose customers research in ChatGPT before they buy. Who it is not for yet: B2B advertisers whose buyers sit on paid ChatGPT plans, and categories OpenAI does not allow, including alcohol, tobacco, gambling, dating, and politics. Health and financial services are restricted and reviewed case by case. Results: ChatGPT Ads is a young platform and we say so. We run it as a measured test with a defined budget and a clean baseline, and we scale it only when the incremental numbers hold.
What's Included
ChatGPT Ads have no keywords. We write the ad group context hints from the converting search terms, questions, and objections in your existing accounts, so the ad appears in the conversations that precede a purchase.
One campaign per intent theme and geography with its own budget and bid model, so a CPM reach test never hides inside a conversion campaign and every result can be read on its own.
The OpenAI pixel installed and the Conversions API connected before launch, with advanced matching, so the conversion-optimized objective has real signal from day one.
Hashed email and phone lists uploaded for inclusion, exclusion, and ad group bid multipliers, so existing customers are suppressed or bid up on purpose instead of by accident.
Country targeting everywhere, state, DMA, and ZIP targeting in the United States, and iOS, Android, or web selection matched to where your landing pages convert best.
Headline, body, image, and logo written for a sponsored card that sits under an answer, with the dynamic call to action and the Ask ChatGPT behavior accounted for in the copy.
For e-commerce accounts with the format available, a merchant product feed connected so ChatGPT assembles product carousels from the conversation rather than a static card.
ChatGPT reported conversions reconciled weekly against analytics and CRM, view-through counted separately from click-through, and incremental lift judged against a period without the channel.
Our Process
We confirm your category is allowed, your buyers are on the Free or Go tiers, and the offer suits a card under an answer. If the fit is not there, we say so before any setup.
OpenAI Ads Manager account created or audited, pixel and Conversions API installed with advanced matching, conversion events defined to match your Google and Meta setup.
Intent themes drawn from your converting search terms and customer questions, one campaign per theme, context hints written and reviewed with you before launch.
Card creative produced in the brand's voice, landing pages checked for speed on mobile, and the product feed connected where carousels are available.
A defined test budget with a reach or click objective first, then the conversion-optimized objective once the pixel has data, with campaign minimums and pacing set from day one.
Numbers reconciled weekly against analytics and CRM, budgets and context hints adjusted, and the account monitored daily through Ad Campaign Concierge™ alongside your other channels.
Why Choose Us
Consumer products, local services, travel, and education are the categories where ChatGPT conversations precede a purchase. That is where a sponsored card earns its place.
Context hints are search intent by another name. We write them from the terms that already convert for you, which is data most ChatGPT Ads agencies have never managed.
The pixel and Conversions API go in before launch, not after the first report looks thin. The conversion objective is only as good as the signal you feed it.
ChatGPT Ads is in beta and changes monthly. We run it with a defined budget, a clean baseline, and reconciled numbers, and we scale or stop based on what the data says.
FAQ
ChatGPT Ads are sponsored cards that appear below the answer in a ChatGPT conversation, clearly labeled and visually separated from the response. They show to logged-in users on the Free and Go plans. Plus, Pro, Business, Enterprise, and Education plans are ad-free, and no ads show to users under 18 or in temporary chats. The advertiser platform is OpenAI Ads Manager at ads.openai.com.
You write context hints at the ad group level that describe the conversations you want to appear in, and OpenAI matches the ad to the topic and intent of the live conversation. On top of that you can target by country, by state, DMA, or ZIP in the United States, by platform, and with custom audiences built from your own email and phone lists. There is no demographic, interest, or lookalike targeting yet.
You can bid on CPM for reach, CPC for clicks, or a conversion-optimized objective once the pixel has data. Per-market campaign minimums are small, twenty-five dollars in the United States, and there is no longer a spend commitment for self-serve accounts. Costs per click and per thousand impressions vary widely by category, so we run a defined test budget and report the actual numbers rather than quoting a benchmark.
Hire whoever can show you search and social accounts they run today, because ChatGPT Ads rewards the same discipline: intent-based targeting, tracking installed before launch, tight structure, and honest measurement. Ask to see how they reconcile platform-reported conversions against analytics. If the answer is that they take the dashboard at face value, keep looking.
Good fit: consumer brands, e-commerce, local and home services, travel and experiences, and education, in a country where OpenAI Ads Manager is available. Not a fit yet: most B2B, because business buyers tend to sit on paid ChatGPT plans that carry no ads, and any category OpenAI prohibits, including alcohol, tobacco, gambling, dating, and politics. Health and financial services are restricted and approved case by case in the United States.
The OpenAI pixel and the Conversions API report conversions with click-through and view-through separated. We reconcile those numbers weekly against your analytics and CRM, compare the period against a baseline without the channel, and judge the campaign on incremental results. If the platform reports conversions your CRM cannot find, the budget does not grow.
Yes. The usual fixes are the same as on any new platform: tracking that was never installed or fires twice, one campaign holding every intent so nothing can be read, context hints written like ad copy instead of like the conversations customers actually have, and no custom audience exclusions so existing customers keep seeing the ad. We audit, restructure, and put the account on the same daily monitoring as your other channels.
Apply for a free consultation. We'll review your current setup and tell you exactly what we can do for your business.
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