Google Shopping Management
Google Shopping campaigns built for profit, not just traffic.
Product feed optimization, performance-tier segmentation, and daily bid management for e-commerce brands that measure every dollar of ad spend against actual revenue.
$51M+
Shopping Revenue Generated
7.0x
Average Shopping ROAS
15+
Active E-Commerce Clients
10K+
Products Managed
Product Feed Optimization
We optimize product titles with search-relevant keywords, write compelling descriptions, ensure proper category mapping, and manage custom labels for performance segmentation.
Performance Tier Segmentation
Not all products deserve equal budget. We segment your catalog into tiers — heroes, performers, and long-tail — and allocate spend proportionally to profitability.
Merchant Center Management
Product disapprovals, feed errors, pricing mismatches, and inventory sync issues are resolved quickly. We monitor Merchant Center daily to keep your products eligible.
Competitive Price Monitoring
Shopping Ads show your price alongside competitors. We monitor competitive pricing signals and advise on pricing strategies that maintain visibility without sacrificing margin.
Google Shopping puts your products directly in front of people searching to buy. Product images, prices, and your store name appear at the top of search results — capturing purchase-intent traffic before they even see a text ad. But Shopping campaigns are only as good as your product feed and campaign structure. We segment products by performance tiers, optimize feed attributes for maximum visibility, and manage bids daily to concentrate spend on your most profitable products. We manage Shopping campaigns for e-commerce brands across multiple verticals — from specialty spirits and tactical gear to pet supplies and jewelry. The difference between a profitable Shopping campaign and a money pit is almost always feed quality and campaign architecture.
What's Included
Everything we do for your google shopping campaigns.
Product Feed Optimization
We optimize product titles with search-relevant keywords, write compelling descriptions, ensure proper category mapping, and manage custom labels for performance segmentation.
Performance Tier Segmentation
Not all products deserve equal budget. We segment your catalog into tiers — heroes, performers, and long-tail — and allocate spend proportionally to profitability.
Merchant Center Management
Product disapprovals, feed errors, pricing mismatches, and inventory sync issues are resolved quickly. We monitor Merchant Center daily to keep your products eligible.
Competitive Price Monitoring
Shopping Ads show your price alongside competitors. We monitor competitive pricing signals and advise on pricing strategies that maintain visibility without sacrificing margin.
Standard Shopping + PMax Strategy
We determine the right mix of standard Shopping campaigns (more control) and Performance Max (more reach) based on your catalog size, margins, and growth goals.
Supplemental Feed Management
Custom labels, sale prices, promotional attributes, and supplemental feed rules that give you more control over how products appear and which campaigns they serve in.
Our Process
How we work.
Feed Audit
We review your product feed for title optimization opportunities, missing attributes, category mapping issues, and disapproval risks.
Feed Optimization
Product titles are rewritten with search-relevant keywords. Descriptions are optimized. Custom labels are applied for campaign segmentation.
Campaign Architecture
Products are segmented into campaigns by performance tier, category, or brand. Budget is allocated to maximize return from your best-performing products.
Bid Management
Daily bid adjustments based on product-level performance, ROAS targets, and competitive dynamics. We use a combination of manual and automated bidding strategies.
Ongoing Optimization
New product launches, seasonal adjustments, competitor monitoring, and feed maintenance are handled continuously.
Why Choose Us
What makes our approach different.
Feed quality is our obsession
Your product feed is the foundation of Shopping performance. We optimize titles, descriptions, and attributes because better feeds mean lower CPCs and higher conversion rates.
Performance tier segmentation
We do not treat all products equally. Heroes get more budget. Long-tail gets efficient spend. Money-losers get paused. Your budget goes where the profit is.
E-commerce is our specialty
We manage Shopping campaigns for brands doing $1M to $50M+ in annual revenue. We understand margins, seasonality, and the metrics that matter for online retail.
Merchant Center expertise
Feed errors, disapprovals, and policy issues are resolved same-day. We do not let technical issues cost you revenue.
Results
Campaigns we've delivered.
E-Commerce — Firearms Accessories
Rounded by Concealment Express
$8.7M
Revenue Generated
6.7x
ROAS
E-Commerce — Wine & Spirits
The Liquor Barn
8.9x
ROAS in March 2026
8.9x
ROAS
E-Commerce — Luxury Glassware
The Queens' Jewels
$1.08M
Revenue Generated
5x
ROAS
E-Commerce — Security & Locking Bags
Cardinal Bag Supplies
$1.17M
Revenue Generated
7.92x
ROAS
FAQ
Google Shopping Management — answered.
How do you optimize Google Shopping product feeds?
We rewrite product titles with high-volume search keywords, optimize descriptions, ensure correct Google product categories, add custom labels for campaign segmentation, and manage supplemental feeds for promotional attributes. Feed quality directly impacts impression share and CPC.
Should I run standard Shopping or Performance Max for e-commerce?
We typically recommend both. Standard Shopping gives you granular control over bids and search queries for your top products. Performance Max provides broader reach across YouTube, Display, and Discover. The right mix depends on your catalog size and margin structure.
What ROAS should I expect from Google Shopping?
It varies by product category and margin structure. Our e-commerce clients typically see 4-10x ROAS on Shopping campaigns. The highest-performing accounts exceed 15x. We set ROAS targets based on your specific margins and scale accordingly.
How do you handle seasonal products in Shopping campaigns?
We manage seasonal inventory through custom labels, budget pacing, and bid adjustments. Holiday products get increased budgets during peak seasons and reduced spend during off-seasons. Seasonal campaigns are planned months in advance.
My products keep getting disapproved. Can you fix that?
Yes. Product disapprovals are usually caused by feed attribute issues, policy violations, or pricing mismatches. We diagnose the specific cause, fix the feed data, and submit for re-review. For persistent issues, we work with Google Merchant Center support directly.
Do you work with Shopify product feeds?
Yes. Most of our e-commerce clients use Shopify. We work with Shopify's native Merchant Center integration and third-party feed management tools to optimize your product data beyond what Shopify exports by default.
Ready to get started?
Apply for a free consultation. We'll review your current setup and tell you exactly what we can do for your business.
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