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YouTube Ads Management
In-stream, in-feed, Shorts, and Demand Gen video campaigns built on intent audiences and remarketing lists, measured against the same conversions as your search campaigns.
Intent-Built
Audiences From Converting Search Terms
View-Through Split
Reported Separately From Clicks
Capped
Frequency Controlled by Campaign
Daily
Placement Review
Audiences built from the exact search terms that convert in your Search campaigns and the URLs of your competitors, so video reaches people who have already shown purchase intent.
Format selection by objective: skippable in-stream for conversion-focused reach, in-feed for consideration, Shorts for mobile-first audiences, non-skippable and bumper only where the goal is frequency.
Video and image assets served across YouTube, Discover, and Gmail with lookalike-style audience expansion, run with conversion goals rather than impression goals.
Sequenced video for site visitors, product viewers, cart abandoners, and past customers, each with a message that matches how far they got.
YouTube is the second largest search engine and the largest video platform on earth, and most advertisers either ignore it or run a brand awareness campaign that reports view counts and nothing else. What we do: run YouTube as a performance channel. Skippable in-stream and in-feed video for prospecting built on custom intent audiences from your search terms and competitor URLs, Shorts placements for mobile reach, Demand Gen campaigns that pair video with image assets across YouTube, Discover, and Gmail, and video remarketing that follows site visitors and cart abandoners with a message that fits where they left off. How we run it: view-through and click-through conversions separated in reporting so a campaign is judged honestly, frequency caps so the same person does not see the ad twenty times, placement exclusions reviewed regularly, and creative rotated before fatigue sets in. Every account runs through Ad Campaign Concierge™ for daily placement, audience, and budget monitoring. Who it is for: e-commerce brands that already have Search and Shopping working and want new demand, high-consideration services where a two-minute explanation changes the decision, and any advertiser with existing video assets that are sitting unused. Results: we run YouTube alongside Search so incremental performance can be measured against a clean baseline.
What's Included
Audiences built from the exact search terms that convert in your Search campaigns and the URLs of your competitors, so video reaches people who have already shown purchase intent.
Format selection by objective: skippable in-stream for conversion-focused reach, in-feed for consideration, Shorts for mobile-first audiences, non-skippable and bumper only where the goal is frequency.
Video and image assets served across YouTube, Discover, and Gmail with lookalike-style audience expansion, run with conversion goals rather than impression goals.
Sequenced video for site visitors, product viewers, cart abandoners, and past customers, each with a message that matches how far they got.
View-through conversions reported separately from click-through so YouTube is credited for what it drives, not for every conversion it happened to precede.
Regular placement reports with exclusions for channels, apps, and content categories that produce views without outcomes.
Frequency caps set at the campaign level and creative rotation scheduled before performance decays.
Hook-in-five-seconds scripts, length recommendations by format, and versioning for remarketing stages. We direct the creative brief; production runs through your team or ours.
Our Process
Custom intent lists from converting search terms and competitor domains, remarketing lists from site and video engagement, and customer match from your email list.
We define the hook, the proof, the offer, and the call to action for each format and stage, then version the creative for prospecting versus remarketing.
Separate campaigns by objective and audience temperature, with conversion goals, frequency caps, and placement exclusions configured before launch.
First weeks focus on where the ads are actually serving and which audiences produce clicks and conversions, with exclusions added as the data comes in.
Placements, audience performance, frequency, and budget pacing reviewed every business day through Ad Campaign Concierge.
YouTube performance reported next to Search and Shopping with view-through and click-through separated, so the budget decision reflects what the channel added.
Why Choose Us
YouTube performs best as a demand-creation layer on top of a Search account that captures the demand it creates. We run both, so the loop is measured.
High-consideration purchases and services benefit from a two-minute explanation that a search ad cannot give. Video changes the decision.
We report conversions, cost per conversion, and incremental lift. Views and view rate are diagnostics, not results.
The audiences that make YouTube work come from the search terms that already convert for you. That is data most video agencies never see.
FAQ
They drive sales when they are built as a performance channel: custom intent audiences from converting search terms, remarketing sequences for people who already visited, conversion goals instead of view goals, and honest reporting that separates click-through from view-through. Run as a generic awareness campaign with view-count reporting, they mostly drive views.
One good fifteen to thirty second piece with a hook in the first five seconds is enough to test in-stream and Shorts. A longer explainer helps for high-consideration products. If you have existing footage, we can usually cut a usable first version; if not, we brief the creative and coordinate production through your team or ours.
Video campaigns serve on YouTube only, with format control over in-stream, in-feed, and Shorts. Demand Gen serves video and image assets across YouTube, Discover, and Gmail with audience expansion and conversion optimization. We use video campaigns for tight audience and placement control and Demand Gen for reach with a conversion goal.
We report view-through conversions separately from click-through, set conservative view-through windows, and watch what happens to branded search volume and Search campaign conversions after YouTube launches. If Search is not growing and YouTube's click-through conversions are thin, the channel is not earning its budget and we say so.
Yes, for services where an explanation changes the decision: legal, healthcare, home improvement, financial services, education. The structure is the same as e-commerce with lead form or landing page conversions, and it works best as a layer on top of a Search account that already converts.
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