Google Ads for contractors that books estimates, not just clicks.

Yes, when the campaigns are built around hiring intent. Someone searching for a fence contractor in their city with the word 'install' or 'estimate' is ready to hire. Someone searching how to build a fence is not. We build keyword lists and negative lists that keep the budget on the first group, and we track calls and form fills back to the campaign so you can see which searches produced booked estimates.

Remodeling and design-build, electrical, fencing, masonry, landscaping, and general construction. Our published contractor case studies cover each of those trades. The structure is similar across trades, but the keywords, negatives, and seasonality are trade-specific and we build them that way.

Both, usually. Local Services Ads put a Google Guaranteed badge at the very top of the results and charge per lead. Search campaigns give you control over which queries you show for and let you send people to a landing page built for estimates. We run them together and compare cost per booked job, not cost per lead.

Precise location targeting set to people located in your service area rather than people interested in it, city-level bid adjustments, location exclusions for areas you will not drive to, and negative keywords for neighboring cities and states that share a name with your market.

Search campaigns produce their first leads within days of launch because you are capturing demand that already exists. Getting cost per lead down to a stable level takes a few weeks of search term review and bid adjustments. We optimize every business day, so that learning period is measured in weeks, not quarters.