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Contractors Advertising
Search and Performance Max campaigns for remodeling, electrical, fencing, masonry, and landscaping companies that need the phone ringing with real projects.
ROAS, Masonry Contractor
Cost Per Lead, Electrical Contractor
Tracked Lead Actions, Landscaping
Search Term Review
Tell us about your business and we'll show you where the opportunities are.
We respond within 24 hours. No obligations.
Contractor advertising lives and dies on lead quality. A remodeling estimate request is worth a hundred times more than a click from someone looking for a DIY tutorial, and Google will happily sell you both. We run Google Ads for remodelers, electricians, fence builders, masons, and landscapers, and the work is the same across every trade: tight service-area targeting, exact match keywords that separate hiring intent from research, call tracking that proves which campaigns produce booked estimates, and daily search term review so the budget stays on project queries. Every one of our contractor accounts is optimized every business day through Ad Campaign Concierge™, our proprietary system for search term review, negative keywords, bid adjustments, and schedule management.
Sound Familiar?
DIY searches, job seekers, and price shoppers all look like leads in a monthly report. We separate hiring intent from research intent at the keyword level and negate everything that does not describe a real project.
A radius target that includes the wrong side of town still bills you for every click. We build location targeting from the jobs you actually want to drive to, layer bid adjustments by city, and exclude the areas that never turn into estimates.
HomeAdvisor, Angi, and Thumbtack bid on your trade terms and resell the same homeowner to five competitors. Direct campaigns with your reviews, licensing, and photos in the ad win that homeowner before the marketplace does.
Fencing and landscaping spike in spring, remodeling peaks in fall, electrical is year-round with storm surges. We pace budgets to the trade's calendar instead of spending the same amount every month.
Proven Results
Contractors: across 6 accounts, 94,454 leads at $16 average cost per lead.
Masonry Contractor
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Fencing & Home Services
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Electrical Contractor
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Home Remodeling & Design-Build
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Construction & Remodeling
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Landscaping
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Frequently Asked Questions
Yes, when the campaigns are built around hiring intent. Someone searching for a fence contractor in their city with the word 'install' or 'estimate' is ready to hire. Someone searching how to build a fence is not. We build keyword lists and negative lists that keep the budget on the first group, and we track calls and form fills back to the campaign so you can see which searches produced booked estimates.
Remodeling and design-build, electrical, fencing, masonry, landscaping, and general construction. Our published contractor case studies cover each of those trades. The structure is similar across trades, but the keywords, negatives, and seasonality are trade-specific and we build them that way.
Both, usually. Local Services Ads put a Google Guaranteed badge at the very top of the results and charge per lead. Search campaigns give you control over which queries you show for and let you send people to a landing page built for estimates. We run them together and compare cost per booked job, not cost per lead.
Precise location targeting set to people located in your service area rather than people interested in it, city-level bid adjustments, location exclusions for areas you will not drive to, and negative keywords for neighboring cities and states that share a name with your market.
Search campaigns produce their first leads within days of launch because you are capturing demand that already exists. Getting cost per lead down to a stable level takes a few weeks of search term review and bid adjustments. We optimize every business day, so that learning period is measured in weeks, not quarters.
We accept a limited number of new clients each quarter. Apply today and we'll review your contractors business within 24 hours.