Therapy & Mental Health Advertising
Google Ads for therapists that fills the caseload while staying inside the policy lines.
Search campaigns for private practices, counseling groups, psychology clinics, and physical therapy offices that need a steady flow of new client inquiries.
ROAS, Psychology Practice
Calls from Ads, Counseling Group
Patient Leads, Physical Therapy
Targeting Built for Healthcare Rules
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Why Therapy & Mental Health businesses choose us.
Mental health advertising has two problems most agencies ignore. The first is intent: a search for anxiety therapist near me is a client, a search for anxiety symptoms is a research query, and the difference is worth thousands of dollars a month in wasted spend. The second is policy. Google's Healthcare and medicines policy and its personalized advertising rules restrict how health-related campaigns can target people, and Meta applies data-use restrictions to advertisers it classifies as health and wellness. We build therapy and counseling campaigns that respect both: keyword-based search targeting that never relies on remarketing people by their health condition, landing pages that describe services without making outcome claims, and conversion tracking configured so no protected health information ever leaves your site. Every account runs through Ad Campaign Concierge™ for daily search term review and negative keyword management.
Sound Familiar?
Common therapy & mental health advertising challenges we solve.
Research queries eat the budget
Symptom searches, insurance questions, and free-resource queries convert at a fraction of the rate of near-me and accepting-new-clients searches. We build the keyword list around hiring intent and negate the rest daily.
Policy restrictions on targeting
Google does not allow personalized targeting based on health conditions, which rules out the remarketing playbook many agencies default to. We build performance with search intent, location, and schedule instead of audiences you are not allowed to use.
Directories outrank the practice
Psychology Today, Zocdoc, and BetterHelp bid on every therapy term in every city. Direct campaigns that name your specialties, modalities, and insurance networks give a searcher a reason to call you instead of scrolling a directory.
Inquiries do not become clients
A caller who needs a specialty you do not offer or an insurance you do not take is a cost, not a lead. We qualify at the keyword and ad level, track calls with recording where permitted, and optimize toward the inquiries that book.
Proven Results
Therapy & Mental Health campaigns we've delivered.
Therapy & Mental Health: across 3 accounts, 8,489 leads at $62 average cost per lead.
Frequently Asked Questions
Therapy & Mental Health advertising — answered.
Yes. Therapy, counseling, and psychology services are allowed under Google's Healthcare and medicines policy. What is restricted is how you target: Google's personalized advertising policy does not allow audience targeting based on health conditions, so remarketing to people who read your depression page is off the table. Search campaigns built on keywords and location are fully compliant and are where nearly all of the performance comes from anyway.
We configure tracking so that the ad platforms receive a conversion event, not the content of the inquiry. No form fields, appointment details, or diagnosis information are passed to Google or Meta. If you use a HIPAA-covered booking platform we track the handoff to it rather than anything inside it, and we recommend your compliance counsel reviews the setup before launch.
It works best for practices that have capacity and a clear specialty. A therapist accepting new clients for a named specialty in a defined area can run a small, precise search campaign that generates inquiries on a budget a directory listing cannot match. If you are already full, the better use of ad spend is a waitlist campaign or nothing at all, and we will tell you that.
Usually not as the first channel. Meta classifies many health-related advertisers under data-use restrictions that limit which events and optimizations are available, and social platforms rarely catch someone at the moment they decide to find a therapist. Google Search does. Once search is saturated in your area, Meta can work for awareness of a group practice or a program launch.
Yes. Physical therapy, psychology, counseling, and behavioral health practices all run on the same intent-driven search model with the same policy constraints. One of our published case studies is a physical therapy practice; the targeting and tracking rules are identical.
Ready to grow your therapy & mental health business?
We accept a limited number of new clients each quarter. Apply today and we'll review your therapy & mental health business within 24 hours.