The Client
Davidoor is a garage door repair and installation company in Ottawa; we launched and run their Google Ads, which grew leads from 5 to 51 a month. They handle off-track doors, spring and cable repair, opener repair, new door installations and 24/7 emergency service, with a $29 service call.
We launched their Google Ads in July 2025. In the first month the account produced 5 leads.
5 leads in July 2025. 51 in August 2026.
The Challenge
Launching Google Ads from scratch in Ottawa meant a hard start:
- No history. A brand-new ad account has no conversion data, so Google's bidding starts blind.
- Emergency intent. Homeowners with a broken spring call whoever shows up first and looks trustworthy.
- Established competitors. Local companies with years of reviews already bid on every "garage door repair Ottawa" search.
- Wasted clicks. Parts shoppers, DIY searches and car-repair "garage" searches eat budget if they are not filtered out.
What We Built
1. Search First, to Learn What Converts
We launched with a main Search campaign and an AI-assisted Search test built around the jobs people call about: springs, cables, off-track doors, openers and new doors.
2. Performance Max Once the Data Was In
In August 2025 we added Performance Max. It became the largest source of leads in the account, with about 225 since launch.
3. Constant A/B Testing
Bidding strategies and match types run as controlled experiments beside the main campaigns. A small brand campaign protects the Davidoor name.
4. Real Leads Only
Form requests and service bookings are tracked as conversions, and since September 2026 so are calls from the website. Phone-number taps are not counted.
5. Daily Optimization via Ad Campaign Concierge™
Every campaign is reviewed daily through our proprietary Ad Campaign Concierge™ system: search-term mining and negative keywords, bid and budget adjustments, and budget moved toward the searches producing leads.
The Results
- 2025 (July to December): 61 leads
- 2026 so far: 246 leads from January to September, four times the first six months
- Leads a month: from 5 in July 2025 to 22 in December, and 38 to 51 a month from July to September 2026
What Improved
| Metric | First 3 months (Jul to Sep 2025) | Latest 3 months (Jul to Sep 2026) | Change |
|---|---|---|---|
| Real leads a month | 6 | 44 | 7.8x |
| Cost per lead | C$520 | C$147 | 72% lower |
| Conversion rate (leads per click) | 1.2% | 2.4% | 2x |
| Cost per click | C$6.34 | C$3.57 | 44% lower |
| Click-through rate | 1.35% | 1.75% | up 30% |
| Clicks a month | 465 | 1,821 | 3.9x |
The first three months were the learning phase of a brand-new account. A year later a click costs 44% less, the account gets nearly four times the clicks, and twice as many of them turn into leads.
Every Lead Since Launch
307 real leads since July 2025.
Key Takeaways
- New accounts need a learning phase. Search first gave Performance Max real data to learn from.
- Google Ads for garage door companies rewards patience. Leads grew tenfold in about a year.
- Count only real leads. Form requests, bookings and real calls, not taps, are what bidding optimizes toward.
- Test continuously. A/B tests beside every main campaign cut the cost per lead by more than 70%.
Frequently Asked Questions
How much should a garage door company in Ottawa spend on Google Ads?
Davidoor spent about C$3,900 a month in late 2025 and about C$6,600 a month from June 2026. At that level the account produced 38 leads in July, 51 in August and 44 in September 2026.
What does a garage door lead cost on Google Ads?
In Davidoor's first three months (July to September 2025) a lead cost C$520 while the campaigns learned. From July to September 2026 it cost C$147, as the cost per click fell from C$6.34 to C$3.57 and the conversion rate doubled.
Performance Max or Search for a new garage door account?
Both. We launched with Search to learn which searches convert, then added Performance Max in August 2025. Performance Max is now the largest source of leads, with about 225 on C$33,900.
How long does a new garage door Google Ads account take to ramp up?
Davidoor produced 5 leads in July 2025, its first month, 22 in December and passed 50 a month in August 2026, about a year after launch.
About This Campaign
This account is managed daily through Ad Campaign Concierge™, our proprietary optimization system for lead generation.
Industry: Home Services: Garage Door Repair & Installation Platforms: Google Ads (Search, Performance Max) Location: Ottawa, ON Account Duration: July 2025 to present (ongoing)
Leads are form requests, service bookings and calls from the website (tracked since September 2026) as tracked in Google Ads. Phone-number taps are excluded. Amounts in Canadian dollars.