Client Guides
Give us access to your Google Ads account
Verified July 2026 · takes about 2 minutes
In Google Ads, open Admin → Access and security, click the plus button on the Users tab, enter our email, choose the Admin access level, and click Send invitation. We accept the emailed invite and you'll see us listed as a user — full walkthrough below.
Invite this email
Access level: Admin — only Admins can manage conversion tracking, linked products, and account settings — Standard access blocks parts of the setup work.
YOU'LL NEED
- · You're signed in to Google Ads as an Admin on the account
- · About 2 minutes
STEP BY STEP
Sign in at ads.google.com
Use the Google account that has Admin access to your Google Ads account.
Click Admin in the left menu, then Access and security
Admin is the gear entry at the bottom of the left navigation.
On the Users tab, click the plus (+) button
Enter our email address
Type ilya@liveppcads.com exactly — the copy button above puts it on your clipboard.
Select the Admin access level
Click Send invitation
You'll get a notification once we accept. Until then the invite shows as pending, where you can revoke it any time.
Prefer one click? Accept our manager-account request instead
If we've already sent your account a manager link request from our agency account, you'll see it under Admin → Access and security → Managers — accepting it there grants us managed access without creating a user invite.
WHAT HAPPENS NEXT
We accept the invitation from our inbox, and you'll see us under Access and security as an Admin user. We typically confirm access the same business day and start with a read-through of your account before touching anything.
You stay in control. Open Admin → Access and security, find our email in the Users list, and click Remove access in the Actions column. Access ends immediately.
COMMON SNAGS
I don't see Access and security in the Admin menu
Only users with Admin access can manage users. If the option is missing, you're signed in with Standard or Read-only access — ask whoever set up the account to either upgrade your access or send the invite themselves.
It's asking for a second approval
Accounts with multi-party approval enabled require a second admin to confirm new users. The invite simply stays pending until another admin approves it in the same screen.
SWITCHING AGENCIES
Removing a previous agency
In Admin, then Access and security, remove the old agency's users on the Users tab, then unlink their manager account on the Managers tab. Before you unlink, make sure the account still has an Admin user of your own and that billing doesn't run through their manager account. You need your own Admin access to do this.
Confirm you hold an Admin login that does not belong to the agency
Admin, then Access and security, Users tab. Your own email should be listed with Admin access. Google requires that the account keep at least one user, or a manager with administrative ownership, before a manager can be unlinked.
Check billing and shared assets before unlinking
If the account is on monthly invoicing and the agency's manager account is the paying manager, the account will stop serving after you unlink it; move billing to your own payment profile first. Remarketing lists and cross-account conversion tracking shared from their manager also stop working after the unlink, so re-create conversion tracking in your own account if they set it up at the manager level.
Remove the agency's users
On the Users tab, find each user from the old agency and click Remove access in the Actions column. Access ends immediately.
Revoke any pending invitations
Invitations that were never accepted still appear on the Users tab. Click Revoke in the Actions column.
Unlink the agency's manager account
Open the Managers tab, find the agency's manager account, and click Remove access in the Actions column. Review the preview of how your account will be affected, then confirm by selecting Unlink.
Re-secure the account
Change the password on any Google login the agency knew, review linked products and third-party apps you don't recognize, and confirm your conversion actions are still recording.
The agency owns the only Admin login
You cannot remove them without your own Admin user. Ask them to add you as Admin first. If they will not, contact Google Ads support with proof of business ownership and payment to recover administrative access.
Google will not let me unlink the manager
Two common causes: your account has no other user or owning manager left (add yourself as Admin first), or the manager sits above another manager in a hierarchy that must be unlinked from the top. The error message names which one it is.
Conversions dropped to zero after unlinking
The agency's conversion tracking was set up at their manager level, and the shared tag stopped recording after the unlink. Create conversion actions in your own account and re-tag the site; we do this as part of onboarding.
Verified against Google's official help article on unlinking.
Steps verified against Google's official help article. Platform interfaces change — if a label looks different, the official doc is the tiebreaker.
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