The Client
Linly Designs is a luxury interior design and home furnishings business — a category where a single client engagement can be worth tens of thousands of dollars, and where the buying journey starts with inspiration long before it becomes a consultation.
Why Is Google Ads Hard for Interior Designers?
- Inspiration platforms like Pinterest and Houzz absorb most design searches without producing a client.
- "Interior design" queries mix affluent project-ready homeowners with students, hobbyists, and DIY browsers.
- High-ticket engagements mean long consideration cycles — a lead today may become a project months later.
- Big-box furniture retailers outbid independents on broad furnishing terms.
What Did We Do Differently?
- Targeted queries with consultation and purchase intent — the searches an inspiration browser never types.
- Tracked calls, consultation requests, and showroom actions back to the campaigns that produced them.
- Cut DIY, career, and bargain-hunter queries continuously with negative keywords.
- Kept the average click at $0.81, letting a design-industry budget produce five-figure lead volume without luxury-category click costs.
What Results Did Linly Designs Get From Google Ads?
| Metric | Verified Result |
|---|---|
| Tracked leads | 12,098 |
| Cost per lead | $5.85 |
| Ad spend | $71K |
| Clicks | 87,260 |
| Impressions | 20.6M |
| Average CPC | $0.81 |
Key Takeaways
- 12,098 tracked leads at $5.85 each is a pipeline that keeps a design team booked for years.
- When one signed project can be worth five figures, a sub-$6 lead cost is nearly free demand.
- Luxury categories don't require luxury click prices — they require surgical targeting.
How Much Should an Interior Design Business Spend on Google Ads?
This business invested $71K over the life of the account and received 12,098 tracked leads — $5.85 per lead. If even a small fraction of those become design engagements or furnishing purchases, the account pays for itself many times over. The right budget is set by close-rate math, not by category habit; this account shows what the demand side of that equation costs.
About This Campaign
All figures are lifetime totals pulled directly from the Google Ads account. Leads include tracked calls, consultation requests, and store actions.