The Client
RTI Collision Center is a commercial and fleet collision repair shop in Sacramento; we ran their Google Ads from October 2024 to October 2025 and grew calls from 1 a month to 31. In business since 2015, they repair semi trucks, box trucks, cargo vans and work trucks, with frame straightening, paint and refinishing, and insurance claims handled in house. Work is by appointment.
1 call in October 2024. 31 in June 2025.
The Challenge
- A narrow buyer. Fleet managers and owner-operators are a small audience, and most "collision repair" searches come from car owners.
- Consumer noise. Auto body searches mix in DIY paint, parts, insurance questions and job seekers.
- A lean budget. Around $1,000 to $1,500 a month leaves no room for wasted clicks.
- Hidden calls. Fleet managers often visit the website before calling, so calls from the site were not being counted.
What We Built
1. Commercial Repair Search
We launched a Search campaign built only around commercial and fleet collision repair in the Sacramento area, then rebuilt it with manual bidding and an exact-match A/B test in early 2025.
2. Website Call Tracking
In April 2025 we added tracking for calls from the website, so a fleet manager who clicks an ad, reads the site and then calls is counted. It accounts for 61 of the 92 calls.
3. AI-Assisted Search Test
From July 2025 an AI-assisted Search campaign ran as a controlled A/B test against the manual structure.
4. Daily Optimization via Ad Campaign Concierge™
Every campaign was reviewed daily through our proprietary Ad Campaign Concierge™ system: negatives for car-owner, DIY and job searches, and bid and budget adjustments toward the searches producing calls.
The Results
- First six months: 1 or 2 calls a month
- April to July 2025: 66 calls, at about $91 per call
- Best month: 31 calls in June 2025
92 real calls from October 2024 to October 2025. For a shop that repairs trucks and fleet vehicles, one job can cover months of advertising.
Key Takeaways
- Google Ads for collision repair works best when it is narrow. Targeting commercial and fleet repair kept a small budget away from car owners.
- Track calls from the website. Two thirds of the calls came from people who found RTI through the ads and called from the site.
- Rebuild when the data says so. A manual, exact-match structure took the account from 1 or 2 calls a month to 31.
Frequently Asked Questions
How much does a collision repair shop need to spend on Google Ads?
RTI Collision spent between about $660 and $1,530 a month, $14,324 from October 2024 to October 2025, and received 92 real phone calls from the ads and the website.
How long do Google Ads take to work for a commercial body shop?
The first six months produced 1 or 2 calls a month. After we rebuilt search around commercial and fleet repair and added website call tracking in April 2025, calls rose to 7 in April and 31 in June 2025.
Why track calls from the website, not just from the ads?
Many fleet managers click an ad, check the shop's site and then call. Website call tracking, added in April 2025, counted 61 of RTI's 92 calls.
About This Campaign
This account was managed daily through Ad Campaign Concierge™, our proprietary optimization system for lead generation.
Industry: Automotive: Commercial & Fleet Collision Repair Platforms: Google Ads (Search) Location: Sacramento, CA Account Duration: October 2024 to October 2025
Leads are calls from ads and calls from the website (tracked since April 2025) as tracked in Google Ads. Map direction requests and phone-number taps are excluded. Amounts in US dollars.