How We Generated 3,400+ Repair Leads for RTI Collision at $6.81 Each

The Client

RTI Collision is an auto body and collision repair shop. Their customer has usually just had a very bad day — which means the search happens once, urgently, and the shop that answers it best gets the car.

Why Is Google Ads Hard for Collision Repair Shops?

• Insurance direct-repair programs steer many jobs before the customer ever searches.
• "Auto body" queries mix collision customers with DIY paint, parts shoppers, and job seekers.
• The moment of need is unpredictable — visibility has to be constant, but waste can't be.
• Chains and franchise networks outspend independents on the most obvious keywords.

What Did We Do Differently?

• Owned the urgent, high-intent repair and estimate queries in the shop's service area.
• Tracked calls and estimate requests to their keywords so budget followed actual repair jobs.
• Cut DIY, parts, and employment searches relentlessly with negative keywords.
• Kept the average click at $0.85 so a lean budget stayed visible every single day.

What Results Did RTI Collision Get From Google Ads?

Key Takeaways

• 3,476 leads at $6.81 each — when an average collision repair runs into the thousands, one job covers a month of ads.
• A $0.85 click in an urgent-need category is what disciplined targeting looks like.
• Independents can beat the chains where it matters: the exact moment a driver needs a shop.

How Much Should a Body Shop Spend on Google Ads?

This shop invested $23.7K over the life of the account and received 3,476 tracked leads — $6.81 per lead. Set that against the revenue of a single collision repair and the return math is not close. The right budget is one that captures every urgent search in your service area; this account shows that doesn't require chain-level spending.

About This Campaign

All figures are lifetime totals pulled directly from the Google Ads account. Leads include tracked calls and estimate requests.