E-commerce PPC where the feed is the campaign.

E-commerce advertising is a feed discipline first and a bidding discipline second. What we do: manage the full paid stack for online stores, starting in Merchant Center. Product titles rewritten for the queries people actually type, attributes filled so products are eligible everywhere they can serve, supplemental feeds for custom labels and promotions, and disapprovals cleared the day they appear. On top of that feed we run standard Shopping segmented by product performance, Performance Max with brand exclusions and search themes, Search campaigns for category and brand terms, and Meta catalog and Advantage+ campaigns for prospecting and remarketing. How we run it: every account is optimized every business day through Ad Campaign Concierge™, with product-level performance review, search term cleanup, budget pacing to seasonality, and target ROAS adjustments based on margin, not top-line revenue. Who it is for: Shopify and WooCommerce stores with a catalog and a margin structure they understand, brands moving from an agency that set Performance Max and walked away, and retailers whose Shopping campaigns show revenue in aggregate but cannot say which products earned it. Results: our published e-commerce case studies report account-level revenue, spend, and ROAS exactly as the platforms show them.