How Assist Mobility Grew Google Ads Revenue Sevenfold in 11 Months

The Client

Assist Mobility is an online mobility aids retailer in the United Kingdom, and we ran their Google Ads, which grew monthly ad revenue from £3,213 to £22,915 in 11 months. They sell lightweight rollators, walking aids and mobility accessories from brands like byACRE, Rehasense and Rollz, with byACRE rollators as the core range.

We took over their Google Ads in August 2021. In July 2021, the month before, the ads produced 10 orders and £3,213 in sales.

£3,213 in July 2021. £22,915 in June 2022.

The Challenge

Google Ads for mobility aids comes with its own set of problems:

• Careful, researched purchases. A premium rollator costs hundreds of pounds, and buyers compare models before they order.
• Brand-name searches. Many buyers search for a specific model, so the ads have to show the right product for the exact brand they typed.
• Big medical suppliers and marketplaces. Large retailers bid on the same rollator and walker searches.
• Shopping only. When we started, the account ran only Shopping campaigns, with no Search presence for high-intent product searches.

What We Built

1. Search Campaigns Built Around Buying Searches

In August 2021 we launched two Search campaigns built around the searches buyers actually use: "rollator uk", "carbon fibre rollator", model searches for byACRE, Rollz and Rehasense, and the Assist Mobility name. They produced £48,204 in revenue on £6,180, nearly half of all ad sales in the period.

2. A/B Testing From Day One

The second Search campaign ran as a controlled A/B test against the first, with keyword-targeted and audience-layered ad groups for each brand. Both earned their budget, returning about £7.40 and £8.20 for every £1.

3. Shopping Focused on byACRE

The existing Shopping campaigns kept running: a dedicated campaign for the byACRE range, the client's priority brand, beside a catch-all campaign for the rest of the catalog. They added about £54,000 in sales in the period.

4. Real Sales Only

Only completed purchases count as conversions, with their order value. Add to cart and checkout starts are tracked but excluded, so bidding optimizes toward revenue.

5. Daily Optimization via Ad Campaign Concierge™

The account was reviewed through our proprietary Ad Campaign Concierge™ system: search-term mining, bid and budget adjustments, and budget moved toward the products and searches that sold.

The Results

• Before us: £7,113 in ad revenue from May to July 2021
• First three months (August to October 2021): £20,307, nearly three times as much
• April to June 2022: £56,176, almost eight times the three months before we started
• Orders a month: from 10 in July 2021 to 55 in June 2022

Cheaper Sales as the Account Grew

In the first three months an order cost £56.63 in ad spend. From April to June 2022 it cost £26.33, less than half, and every £1 of ad spend returned £15.41.

Every Sale While We Ran the Account

£102,278 in ad revenue from 272 orders in 11 months, on £12,199 in ad spend.

Key Takeaways

1. Shopping alone leaves money on the table. Adding Search for brand and model searches produced nearly half of all ad revenue.
2. Test from day one. Running two Search campaigns side by side showed which bidding approach to fund.
3. Match the searches buyers type. Model-level keywords for byACRE, Rollz and Rehasense caught shoppers who already knew what they wanted.
4. Count only real sales. Bidding on purchases, not cart activity, cut the cost per order by more than half.

About This Campaign

This account was managed through Ad Campaign Concierge™, our proprietary optimization system for e-commerce.

Industry: E-commerce: Mobility Aids Platforms: Google Ads (Search, Shopping) Location: United Kingdom Account Duration: August 2021 to June 2022

Revenue is completed purchase value tracked in Google Ads. Add to cart and checkout starts are excluded. Amounts in British pounds.