The Client
Bear Komplex is a leading direct-to-consumer brand in the CrossFit and functional fitness space. Selling hand grips, knee sleeves, lifting belts, and other training accessories through bearkomplex.com, they've built a loyal following among competitive athletes and everyday gym-goers alike.
The Challenge
- The functional fitness accessories market is crowded with both premium brands and low-cost Amazon sellers, creating intense price competition on Shopping placements.
- Bear Komplex's product catalog includes many items under $40, meaning campaigns needed to maintain efficiency at low average order values where margins are tight.
- Brand awareness was strong within the CrossFit community but limited outside it, requiring campaigns to expand into general fitness audiences without diluting ROAS.
- Seasonal demand tied to competition seasons (CrossFit Open, Regionals) and New Year's resolution traffic required agile budget management.
Our Approach
- Segmented Shopping campaigns by product margin and historical conversion rate, creating priority tiers that ensured top-performing products received the majority of impression share.
- Built Search campaigns around both CrossFit-specific terminology and broader fitness keywords, with separate ad groups for branded, competitor, and generic terms.
- Launched Performance Max campaigns targeting in-market fitness audiences with dynamic product feeds that showcased best-sellers alongside seasonal promotions.
- Implemented a cross-sell strategy within ad extensions and product groupings, encouraging buyers of grips to discover knee sleeves and belts in the same session.
- Ran continuous A/B testing on ad copy, rotating urgency-driven messaging against community-focused creative to identify what resonated across audience segments.
The Results
- Generated $5.92 million in revenue on $1.49M in total spend, sustaining a 4.0x ROAS across all active campaigns.
- Produced 72,500+ conversions, reflecting both the high volume of transactions and the effectiveness of campaigns at driving repeat purchases.
- Expanded the customer base beyond core CrossFit athletes, with general fitness Search campaigns contributing 35% of new customer revenue.
- Maintained profitability on products with average order values under $40 by keeping cost-per-click below $0.85 on Shopping campaigns through aggressive negative keyword filtering.
- Increased revenue by 45% during Q1 New Year's traffic surges with pre-built campaign structures ready to absorb seasonal demand.
What the Client Says
"We've worked with multiple agencies before, and Live PPC Ads is the first one that truly understood the economics of selling $35 hand grips profitably through paid search. They manage every dollar like it's their own, and the numbers back it up year after year."
-- VP of E-Commerce, Bear Komplex
About This Campaign
This engagement covers a long-term partnership managing Google Shopping, Search, and Performance Max campaigns. All revenue data is tracked through Google Ads conversion integration with the Bear Komplex Shopify storefront.