Loading
Loading
Lead Generation PPC
Google Search, Local Services Ads, Microsoft, and Meta lead campaigns for service businesses, with call tracking, form quality controls, and offline conversion import so the algorithm learns what a real lead looks like.
Call + Form + CRM
Three Conversion Sources Tracked
Offline Import
Optimize Toward Closed Deals
Exact Match
Default Keyword Strategy
Daily
Negative Keyword Work
Dynamic number insertion, call assets on ads, recording where permitted, and duration thresholds so a ten-second wrong number does not count the same as a five-minute estimate request.
Qualifying fields, honeypot and reCAPTCHA spam filtering, and conversion actions that fire on validated submissions rather than page views.
Qualified leads, booked appointments, and closed deals imported from your CRM back into Google Ads and Meta with the original click ID so Smart Bidding optimizes for revenue events.
Exact and phrase match built around hiring language, with research, DIY, employment, and price-only intent negated at the campaign level from day one.
Lead generation accounts fail in a predictable way: the platform is told that a form submission is a conversion, so it finds more form submissions, and the sales team drowns in spam, job seekers, and price shoppers while cost per lead looks great in the report. What we do: build lead gen campaigns where the conversion definition matches the business. Call tracking with recording and duration thresholds, forms with qualifying fields and spam filtering, and offline conversion import from your CRM so that booked appointments, qualified leads, and closed deals flow back into Google and Meta as the events to optimize toward. How we run it: exact match keywords that separate hiring intent from research, daily search term review and negative keywords through Ad Campaign Concierge™, ad schedules built from when leads actually convert, and location targeting tightened to the areas you serve. Who it is for: home services, legal, healthcare, contractors, insurance, real estate, logistics, and any business where the sale happens on a phone call or in a CRM after the click. Results: our published lead generation case studies report leads, spend, and cost per lead exactly as the accounts show them.
What's Included
Dynamic number insertion, call assets on ads, recording where permitted, and duration thresholds so a ten-second wrong number does not count the same as a five-minute estimate request.
Qualifying fields, honeypot and reCAPTCHA spam filtering, and conversion actions that fire on validated submissions rather than page views.
Qualified leads, booked appointments, and closed deals imported from your CRM back into Google Ads and Meta with the original click ID so Smart Bidding optimizes for revenue events.
Exact and phrase match built around hiring language, with research, DIY, employment, and price-only intent negated at the campaign level from day one.
Google Screened and Google Guaranteed campaigns managed alongside Search for trades and professions that qualify, compared on cost per booked job.
Instant forms with custom qualifying questions and CRM integration for businesses where Meta prospecting makes sense, measured against the same lead quality definitions.
Ad schedules built from when leads convert, not just when they click, and location targeting set to presence in your service area with exclusions for the places you will not serve.
Cost per lead, cost per qualified lead, and cost per customer by campaign, so budget goes to the campaigns producing revenue, not the ones producing the cheapest form.
Our Process
We agree on what a lead is before touching the account: the call duration that counts, the form fields that qualify, the CRM stage that means real. That definition becomes the conversion action.
Call tracking, form tracking, and CRM connection through Google Tag Manager and the platform APIs. Tested with real submissions before launch.
Campaigns by service line and intent tier, exact match keywords, negative lists seeded from experience in your industry, ad schedules, and location targeting.
First weeks are spent reading search terms and listening to calls, tightening the keyword set around what produces qualified inquiries.
Once the CRM connection is live, qualified and closed events flow back weekly or daily and bidding targets shift to the downstream event.
Search terms, negatives, bid adjustments, and schedule refinements every business day through Ad Campaign Concierge, with monthly reporting on cost per customer.
Why Choose Us
If your best leads call, the account must be built around calls: call assets, tracking numbers, duration thresholds, and schedules aligned to when someone can answer.
Offline conversion import only works if lead outcomes are recorded somewhere. If you have a CRM with lead stages, we can make the platform optimize toward the stage that matters.
Every lead gen account starts with negative lists built from years of search term data in your vertical. The waste is blocked before the first click, not discovered in month three.
Our lead generation case studies show leads, spend, and cost per lead as the accounts report them. Compare them to what you are paying now.
Results
Insurance — Specialty Collectibles
438K+
Insurance Leads
Pet Services — Premium Dog Breeding
215K+
Puppy Inquiry Leads
Moving Services
18,900+
Moving Leads
Home Services — Septic & Sewer
5,500+
Service Leads
Legal — Personal Injury
5,800+
Qualified Leads
Flag Poles
34,100+
Qualified Leads
FAQ
Because the platform is optimizing for the conversion you gave it. If a form submission is the conversion, Smart Bidding will find the cheapest form submissions, and those are spam, job seekers, and people who wanted a free resource. The fix is to change the definition: count calls over a duration threshold, count forms only after validation, and import qualified leads from your CRM so the algorithm learns from real outcomes.
It is the process of sending lead outcomes from your CRM back to Google Ads or Meta, matched to the original click. A lead that became a booked appointment or a closed deal is uploaded as a conversion, and the platform learns which clicks produce those. If your sales cycle happens after the click, you need it; it is the single largest lever in most lead gen accounts we take over.
Yes, on every lead gen account where calls matter. We use dynamic number insertion so website calls are attributed to the campaign and keyword, call assets on the ads themselves, and recording where it is legal and the client wants it. Calls below a duration threshold are excluded from the conversion count.
Both, if you qualify for LSAs. Local Services Ads appear at the very top with a Google badge and charge per lead, but you have little control over which searches trigger them. Search campaigns give control over keywords and landing pages. We run them together and compare cost per booked job, which is the only number that matters.
Search term cleanup and negative keywords produce visible waste reduction within the first two to three weeks. Getting the conversion definition right and the offline import loop running takes a few weeks longer, and that is where cost per qualified lead moves. Because we optimize every business day, the account does not wait a month between adjustments.
Apply for a free consultation. We'll review your current setup and tell you exactly what we can do for your business.
Apply Now