The Client
Royal Moving Co is a full-service moving company based at 4102 Melrose Ave in Los Angeles. They handle local moves across LA County, long-distance relocations, commercial/office moves, 24/7 emergency moves, packing services, and storage solutions. Their corporate client list includes CBS, Lululemon, and CBRE.
With a 4.9/5.0 rating from 27,800+ customer surveys, they've built a reputation that's nearly impossible for competitors to replicate.
The Challenge
Los Angeles is one of the most competitive moving markets in the country:
- Extreme competition — hundreds of moving companies compete for the same local queries
- Price-sensitive market — customers compare 3-5 quotes before booking, making speed-to-response critical
- Trust concerns — moving scams are prevalent, making credibility signals essential in ad copy
- Geographic complexity — LA sprawls across dozens of cities and neighborhoods, each requiring targeted campaigns
Our Approach
- Neighborhood-level geo-targeting — campaigns for Hollywood, Santa Monica, Beverly Hills, Pasadena, Glendale, Burbank, Long Beach, and surrounding areas
- Service-specific campaigns — separate targeting for local moves, long-distance, commercial, and emergency/same-day services
- Trust-forward ad copy — prominently featuring the 4.9-star rating, licensed/bonded/insured status, and Google Guaranteed badge
- Quote speed optimization — call extensions and click-to-call ads prioritized since Royal responds within 10-15 minutes
- Performance Max — local campaigns capturing demand across Google Maps, Search, and Display
The Results
- 18,923 qualified moving leads
- $708,630 in total ad spend
- $37.45 average cost per lead — strong for the hyper-competitive LA market
- 27,800+ reviews as an unbeatable competitive moat reinforced through ad extensions
- Steady booking pipeline across local and long-distance services
What the Client Says
"LA is a war zone for moving companies trying to advertise. Everyone's competing for the same keywords. Live PPC Ads made our 27,000+ reviews the centerpiece of our ads — that social proof wins clicks and wins bookings. Our crews are booked solid, and we're expanding because the lead flow is so consistent."
— Operations Manager, Royal Moving Co
About This Campaign
Industry: Moving Services Platforms: Google Ads Location: Los Angeles, CA