The Client
Tiger Town Movers is a full-service moving company based in Clemson, South Carolina, founded and operated by Clemson University graduates. They offer local and long-distance residential moves, labor-only loading and unloading, and junk removal services across the Upstate South Carolina region.
Their "Clemson Grads Move You Forward" positioning — a hometown brand built on trust and shared university roots — needed a Google Ads management partner who could amplify that local credibility into a steady pipeline of move and junk removal bookings.
The Challenge
Moving company Google Ads management is one of the most demanding service-industry verticals:
- High urgency, narrow windows — most movers book within 24-72 hours of searching. Miss the call, lose the job.
- Seasonal cliff — moving demand triples during summer college turnover (Clemson's academic calendar) and crashes in winter.
- Crowded keyword auctions — "movers near me" and "moving company Clemson" attract both local and national competitors (PODS, U-Haul, etc.).
- Per-move value variation — labor-only jobs at $200 compete against full-house moves at $3,000+, making blended CPL targets misleading.
Our Approach
We built a multi-pronged Google Ads management strategy that captured both high-intent emergency searches and longer-tail planning queries:
- Search campaigns targeting commercial-intent moving keywords ("Clemson movers," "moving company near me," "junk removal Clemson")
- Free-quote landing page at
tigertownmovers.com/free-quotewith phone number prominent and instant-quote framing - Smart Campaign + traditional Search hybrid — capturing local-pack visibility alongside standard text ads
- Conversion stack optimized for Smart Bidding — Calls from Ads, Calls from Website, Lead Form Submits, and Local Action clicks all primary conversions
- Seasonal budget reallocation — pre-loading budget for Clemson's summer move-out season and pulling back in slower months
- Granular call-quality tracking — every call routed through tracking number with duration filters to score lead quality
The Results
- 1,734 total moving and junk removal leads generated
- $62,221 in lifetime ad spend managed
- $25,487 in attributed revenue (with much more uncaptured — most moving sales close offline)
- 1.61x ROAS in the most recent 30 days — Smart Bidding is dialed in
- 160 leads in the last 30 days alone — ~$45 cost per qualified moving lead
Key Takeaways
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Moving company Google Ads management lives or dies on conversion tracking. Most moves close over the phone, days after the click — without proper call tracking and offline conversion imports, Smart Bidding is flying blind.
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Seasonal budget agility separates good agencies from great ones. A flat monthly budget wastes spend in slow months and leaves money on the table during peak season. We move dollars where they earn.
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Local credibility scales when paired with paid amplification. Tiger Town's Clemson-grad story is genuine local trust — Google Ads gives that story reach beyond word-of-mouth.
What the Client Says
"The Live PPC Ads team gets it. They know moving is a phones-ring-or-die business, and they make our phones ring. Our summer season this year was the busiest we've ever had, and most of it came through Google Ads."
— Matt Kennedy, Owner, Tiger Town Movers
About This Campaign
This campaign is managed by Live PPC Ads using our Ad Campaign Concierge™ Google Ads management system with daily bid optimization, call-quality scoring, and seasonal budget reallocation.
Industry: Moving & Junk Removal Services Platforms: Google Ads Location: Clemson, SC & Upstate South Carolina Account Duration: 2023 — Present (ongoing)