The Client
Balloons and Beyond HTX creates custom balloon decorations, garlands, arches, marquee letters, and party rentals for events throughout the Houston, Texas area. They serve weddings, corporate events, birthday parties, baby showers, and other celebrations.
The Challenge
- Highly seasonal and event-driven — demand peaks around holidays, prom season, wedding season, and corporate event seasons
- Visual product — customers need to see examples before booking, making ad creative and landing pages critical
- Local competition — Houston's event decor market is crowded with independent decorators and national party supply chains
- Lead time variation — some clients book months in advance, others need same-week service
Our Approach
- Event-type Search campaigns — targeting "balloon arch Houston," "marquee letter rental Houston," "wedding balloon decorations," "corporate event decor"
- Seasonal campaign scaling — increasing budgets during peak event seasons and holidays
- Performance Max with local signals and event-planning audience targeting
- Visual ad extensions — showcasing completed balloon installations to demonstrate quality and creativity
The Results
- 3,634 event booking leads
- $74,785 in total ad spend
- $20.58 average cost per lead — outstanding for event services where average booking values are $300-2,000+
- Year-round lead flow with strategic seasonal scaling
What the Client Says
"Our business exploded after we started with Live PPC Ads. The leads are genuine — real people planning real events. The cost per booking inquiry is a fraction of what we expected, and our calendar stays full year-round now."
— Owner, Balloons and Beyond HTX
About This Campaign
Industry: Events — Custom Decor Platforms: Google Ads Location: Houston, TX