The Client
Official Garage Door provides garage door repair and installation services across Southern Ontario, Canada. They handle everything from emergency spring replacements and opener repairs to full garage door installations and commercial door services.
The Challenge
- Emergency-driven demand — broken garage doors require immediate attention, especially in Canadian winters
- Competitive local market — multiple garage door companies compete across Southern Ontario
- Geographic spread — Southern Ontario covers a large area requiring precise service area targeting
- Seasonal variation — extreme cold can increase garage door failures, creating seasonal demand spikes
Our Approach
- Emergency-first Search campaigns — targeting "garage door repair near me," "broken garage door spring," "garage door won't open"
- Service-specific campaigns — separate targeting for repair vs. installation vs. opener services
- Multi-city geo-targeting across Southern Ontario municipalities
- Call-priority optimization — emergency calls are the primary conversion, optimized with call extensions and click-to-call ads
The Results
- 2,652 qualified service leads
- $192,487 CAD in total ad spend
- $72.58 CAD average cost per lead — strong for garage door services where average job value is $300-1,500+
- Consistent service call volume across the entire Southern Ontario coverage area
What the Client Says
"Garage door emergencies don't wait, and neither do our ads. Live PPC Ads keeps our campaigns running 24/7 so when someone's door breaks at 6am in January, we're the first call. The leads are genuine and the cost per lead is the best we've seen."
— Owner, Official Garage Door
About This Campaign
Industry: Home Services — Garage Door Repair & Installation Platforms: Google Ads Location: Southern Ontario, Canada