The Client
Official Garage Door is a garage door repair and installation company in Southern Ontario, Canada, and our Google Ads for garage door repair grew their real leads from 7 to 200 a month.
Official Garage Door repairs and installs garage doors across Southern Ontario: the Greater Toronto Area, Hamilton, Kitchener-Waterloo, Guelph, Burlington, Oakville and St. Catharines. Their work covers broken springs, off-track doors, cables, openers and panels, new door installations and commercial roll-up doors, with 24/7 emergency service.
We launched their Google Ads in December 2023. In the first full month the account produced 7 leads.
7 leads in January 2024. 199 in April 2026. 201 in August.
The Challenge
A broken garage door is an emergency: the car is stuck inside, or the house is wide open. The homeowner calls whoever shows up first and looks trustworthy. That makes garage door advertising a race on three fronts:
- Emergency intent. Most searches are "garage door repair near me" or "broken garage door spring" from someone who needs a technician today.
- A crowded, expensive market. Every garage door company in the GTA bids on the same searches.
- A huge service area. From Toronto to Kitchener-Waterloo and the Niagara region, the ads have to reach the right towns and nowhere else.
What We Built
1. Search Built Around the Emergency
We started with Search campaigns built around the jobs people call about: springs, off-track doors, openers, repairs and installations, in every city in the service area. A call-only mobile campaign puts the phone number straight in front of people searching from their driveway.
2. One Performance Max Engine, One Main Search Campaign
Once we knew which searches produced calls, we consolidated the early campaigns into one Performance Max campaign and one main Search campaign. Performance Max became the largest source of leads in the account, with about 1,800 leads. The main Search campaign added about 1,100.
3. Exact-Match Testing
A single-keyword ad group campaign runs as a controlled A/B test against the main structure. It added nearly 700 leads of its own and tells us which exact searches are worth paying the most for.
4. Every Real Lead Counted
Calls from ads, calls from the website and form submissions are all tracked as conversions. Taps on a phone number are not, so bidding optimizes toward real conversations. Since launch: about 2,930 phone calls and 770 form submissions.
5. Daily Optimization via Ad Campaign Concierge™
Every campaign is reviewed daily through our proprietary Ad Campaign Concierge™ system: search-term mining and negative keywords, budget moved toward the cities producing calls, and a steady run of bidding experiments.
The Results
- 2024: 636 leads
- 2025: 1,510 leads, 2.4 times the year before
- 2026 so far: 1,556 leads from January to September, already more than all of 2025
- Leads a month: from 7 in January 2024 to about 50 by spring 2024, past 100 from March 2025, and 199 in April 2026 and 201 in August 2026
Cheaper Leads as the Account Grew
In the first three months, a lead cost C$135. From July to September 2026 it cost C$72, on more than three times the monthly budget. Growing volume and lowering cost at the same time is what structure and daily optimization buy you.
Every Lead Since Launch
3,702 calls and forms since January 2024, at an average of C$72 per lead, for a business where one repair or new door is worth many times that.
Key Takeaways
- Emergency services are won on the phone. Call-first campaigns and call tracking matter more than clicks.
- Consolidate once you have data. Many small campaigns are good for learning. A few strong ones are better for scaling.
- Count only real leads. A tap on a phone number is not a customer. Bidding on real calls and forms is what drove the cost per lead down.
- Test continuously. The exact-match A/B test paid for itself in leads while telling us where to put the budget.
Frequently Asked Questions
How much should a garage door company spend on Google Ads?
Official Garage Door started at about C$3,800 a month in early 2024 and grew to about C$13,500 a month by 2026 as the leads proved out. Monthly leads went from 28 to about 190 over the same period, and the cost per lead fell from C$135 to C$72.
How long does it take for Google Ads to bring garage door leads?
The account produced 7 leads in its first full month, about 50 a month by the third month, and more than 100 a month from March 2025 on. It reached 199 in April 2026 and 201 in August 2026.
Do garage door customers call or fill out forms?
Mostly they call. Of the 3,702 leads since January 2024, about 2,930 were phone calls and 770 were form submissions, so about four in five customers picked up the phone.
What does a garage door lead cost on Google Ads?
For Official Garage Door, a lead cost C$135 in the first three months and C$72 from July to September 2026. The average across all 3,702 leads is C$72.
About This Campaign
This account is managed daily through Ad Campaign Concierge™, our proprietary optimization system for lead generation.
Industry: Home Services: Garage Door Repair & Installation Platforms: Google Ads (Search, Performance Max) Location: Southern Ontario, Canada Account Duration: December 2023 to present (ongoing)
Leads are calls from ads, calls from the website and form submissions as tracked in Google Ads. Phone-number taps are excluded. Amounts in Canadian dollars.