Microsoft Ads Case Studies
Microsoft Ads case studies.
Bing and Copilot search accounts, typically imported from a proven Google structure and then tuned for the Microsoft auction.
Published Accounts
Ad Spend Managed
E-Commerce Revenue
Aggregate E-Commerce ROAS
Lead-Gen Conversions
Figures are account-reported and aggregated from the published case studies below.
E-Commerce: Wine & Spirits
Online Liquor Stores
Case study: how Live PPC Ads generated $59.9M in revenue for five online liquor stores, The Barrel Tap, Whiskey Caviar, Liquor Stars, The Liquor Barn and Liquor Royale, through Google Ads, Microsoft Ads and Meta Ads, at a combined 7.1x return on ad spend.
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E-Commerce: Wine & Spirits
The Barrel Tap
eCommerce growth case study: how Live PPC Ads grew ad revenue for The Barrel Tap, a nationwide online liquor store, from $36K in its first December with us to $1.15M in December 2025, and $19.8M in revenue from Google Ads and Microsoft Ads since October 2020.
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E-Commerce: Wine & Spirits
Whiskey Caviar
eCommerce growth case study: how Live PPC Ads took over Whiskey Caviar's Google Ads and Microsoft Ads in January 2025 and grew yearly ad revenue from $4.45M to $10.17M, with a $4.15M December and $18.9M in revenue in 20 months.
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E-Commerce — Firearms Accessories
Rounded by Concealment Express
Case study: How Live PPC Ads generated $9.5 million in e-commerce revenue for Concealment Express (Rounded Gear) — a KYDEX holster manufacturer — through Google Ads Search, Shopping, and Performance Max campaigns.
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E-Commerce: Wine & Spirits
Liquor Royale
Full-funnel case study: how our PPC agency for liquor stores took Liquor Royale from a brand-new Shopify store with no sales to $2.26M in ad-driven revenue in 18 months, with a $337K December, using Google Ads, Meta Ads, Microsoft Ads, Klaviyo email and AI video ads.
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E-Commerce: Business Checks & Supplies
Check-O-Matic
Microsoft Ads case study: the Bing Search and Performance Max campaigns we built for Check-O-Matic, an online business check printer in Monroe, New York, turned $17K+ in ad spend into $100K+ in ad revenue from July 2024 to May 2025, about 5.7x ROAS, with a $17K+ December at about 9.3x.
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E-Commerce: Wine & Spirits
Liquor Stars
eCommerce PPC case study: how our PPC agency for liquor stores took Liquor Stars, an online liquor store, from a brand-new launch to $15.4M in Google Ads revenue at 10.4x ROAS over 62 months, with return rising four years in a row while spend grew roughly eightfold.
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Case Studies by Platform
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