Meta Ads Case Studies
Meta Ads case studies.
Facebook and Instagram accounts, usually run alongside Google so both platforms are measured against the same conversions.
Published Accounts
Ad Spend Managed
E-Commerce Revenue
Aggregate E-Commerce ROAS
Lead-Gen Conversions
Figures are account-reported and aggregated from the published case studies below.
E-Commerce: Wine & Spirits
Online Liquor Stores
Case study: how Live PPC Ads generated $59.9M in revenue for five online liquor stores, The Barrel Tap, Whiskey Caviar, Liquor Stars, The Liquor Barn and Liquor Royale, through Google Ads, Microsoft Ads and Meta Ads, at a combined 7.1x return on ad spend.
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E-Commerce — Firearms Accessories
Rounded by Concealment Express
Case study: How Live PPC Ads generated $9.5 million in e-commerce revenue for Concealment Express (Rounded Gear) — a KYDEX holster manufacturer — through Google Ads Search, Shopping, and Performance Max campaigns.
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E-Commerce: Wine & Spirits
The Liquor Barn
eCommerce growth case study: how Live PPC Ads took The Liquor Barn, a family-owned Illinois liquor retailer, from 282 Google Ads orders a month to 3,689, and from $54K to $677K in monthly ad revenue, in five months. 18,446 orders and $3.64M in revenue across Google Ads and Meta Ads through August 2026.
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E-Commerce: Wine & Spirits
Liquor Royale
Full-funnel case study: how our PPC agency for liquor stores took Liquor Royale from a brand-new Shopify store with no sales to $2.26M in ad-driven revenue in 18 months, with a $337K December, using Google Ads, Meta Ads, Microsoft Ads, Klaviyo email and AI video ads.
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E-Commerce: Custom Gaming PCs
Ironside Computers
High-ticket e-commerce case study: Live PPC Ads took over Meta Ads for Ironside Computers, a custom gaming PC builder, in July 2026. In the first 11 weeks the ads drove $810K+ in Meta-reported revenue from 420+ orders at about 22x ROAS, and monthly ad revenue rose from about $180K to $330K+.
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E-Commerce: Wine & Spirits
Liquor Lux
Online liquor store case study: the Google Ads and Meta Ads campaigns we built for Liquor Lux turned $100K+ in ad spend into $460K+ in ad revenue from November 2024 to April 2026. Google brought $300K+ with an $80K+ month at about 9x; Meta brought $160K+ at about 4.7x, with a Blanton's ad at over 5x and a Macallan ad at over 13x.
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E-Commerce: Wine & Spirits
Barbank
Online liquor store case study: Live PPC Ads runs Meta Ads for Barbank, an online store for rare whiskey, tequila and wine. $420K+ in Meta ad revenue from 3,700+ orders since 2024, with return on ad spend up from 2.6x in 2024 to 5.6x in 2026 and yearly ad revenue still growing.
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E-Commerce: Specialty Tea & Gifts
The Tea Can Company
Specialty tea e-commerce case study: in its second month with Live PPC Ads, The Tea Can Company's Google Ads brought in $5K+ in revenue and 90+ orders, its best month on record and nearly double the $2.5K monthly average before us.
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Wedding Photography & Videography: Destination
Arch Wedding Studio
Destination wedding photographer case study: how Live PPC Ads grew Google Ads inquiries for Arch Wedding Studio in Playa del Carmen by 53% at the same cost per inquiry, more than doubled the conversion rate, and added 64 more inquiries from Meta ads.
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B2B: Restaurant Marketing Agency
Creative Eats Media
B2B lead generation case study: Live PPC Ads runs Meta Ads for Creative Eats Media, a social media marketing agency for restaurants. Since February 2026 the campaigns have booked 670+ sales calls with restaurant owners at about $80 each, growing from 36 calls a month to 150+.
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Home Services: Gutter Guard Installation
Gutter Guard Experts
Gutter guard installer case study: Live PPC Ads ran Google Ads for Gutter Guard Experts from November 2015 to April 2026, in Colorado and then Sacramento. $450K+ in Google Ads spend, 1,300+ calls and form leads, and yearly leads that doubled from 190 to 390. In 2025 we added Meta Ads: 560+ more website leads at about $19 each.
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Financial Services: Wealth Management & Retirement Planning
Haywood Wealth Management
Financial advisor marketing case study: Live PPC Ads runs Meta Ads and YouTube for Haywood Wealth Management, a retirement planning firm in Texas. Since October 2025, 3,700+ webinar registrations and leads at about $22 each, down from about $39 a lead before us, plus 7,800+ new YouTube subscribers.
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Contractors: Paver Patios & Hardscaping
Paver Contractor in Washington (name withheld at the client's request)
Paver and hardscaping contractor case study: since February 2024, Live PPC Ads has run Google Local Services Ads and Meta lead ads for a paver contractor in Western Washington. 1,900+ leads at about $71 each, and monthly leads up from 36 to 130+.
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Real Estate: Cash Home Buying
SB Home Offers
Real estate lead generation case study: how Live PPC Ads took over SB Home Offers, a nationwide cash home buyer, and grew Google Ads seller leads from about 252 to 382 a month on the same spend, cut the cost per lead from $156 to $102, rebuilt the tracking from Podio through Zapier into Google Ads and Meta Ads, and rebuilt Meta after the previous agency's lead forms produced almost nothing but junk.
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Contractors: Epoxy & Garage Floor Coatings
Timeless Epoxy Systems
Epoxy flooring case study: Live PPC Ads ran Facebook, Instagram and Google Ads for Timeless Epoxy Systems in the Sacramento area from October 2023 to February 2024. 250+ real leads in five months at about $24 each, including 240+ Meta lead-form leads at about $16.
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Real Estate: Mobile Home Buyer
We Buy Mobile Houses
Mobile home buyer Google Ads case study: how Live PPC Ads built Search and Performance Max campaigns for We Buy Mobile Houses across Maine. Seller leads grew from about 5 a month to about 19, and cost per lead fell to about $90 at the peak. On Meta Ads, our campaigns added 140+ seller leads at about $59 each.
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Education: Veteran Vocational Training (Nonprofit)
Workshops For Warriors
Veteran training case study: the Google Ads and Meta Ads we run for Workshops For Warriors, a San Diego nonprofit training veterans in welding and advanced manufacturing, brought in 310+ enrollment leads from late July to September 2026, about 30% more a day than before us, with 70% more information requests.
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E-Commerce: Wine & Spirits
Liquor Stars
eCommerce PPC case study: how our PPC agency for liquor stores took Liquor Stars, an online liquor store, from a brand-new launch to $15.4M in Google Ads revenue at 10.4x ROAS over 62 months, with return rising four years in a row while spend grew roughly eightfold.
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Case Studies by Platform
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