The Client
Creative Eats Media is a social media marketing agency for restaurants: food photography, reels, TikToks and full social media management. We run their Meta Ads, which have booked 670+ sales calls with restaurant owners since February 2026, growing from 36 a month to 150+.
Their customers are busy restaurant owners who rarely search for a marketing agency. The ads have to find them in their own feeds, make the case in a few seconds, and get them to book a call.
"36 booked calls in February 2026. 150+ in September. 670+ in eight months."
The Challenge
Meta Ads for a B2B agency that sells to restaurants comes with its own problems:
- Owners don't search for this. Few restaurant owners type "social media agency" into Google. Demand has to be created, not captured.
- A busy, skeptical audience. Restaurant owners are pitched by marketers every week. The creative has to show results, not promises.
- A form fill is not a sale. For an agency, the lead that matters is a sales call that actually gets booked.
- Where to grow. Every new state is a new market, with its own costs and its own response to the offer.
What We Built
1. Tracking on the booked call, not the click
Every campaign optimizes for one action: a meeting scheduled on the agency's booking calendar, sent to Meta as a pixel event. Meta learns from the restaurant owners who actually book a call, not from people who only clicked.
2. A prospecting campaign to start
Prospecting Campaign - LPA launched in late January 2026 and has booked 250+ calls on its own.
3. Remarketing and a scale campaign
In spring 2026 we added Remarketing Campaign - LPA to bring back owners who did not book the first time, and Scale Campaign - LPA to scale what was working.
4. ABO and CBO lead campaigns, then state tests
Over the summer we restructured into ABO Lead Gen Campaign - LPA and New CBO Lead Gen Campaign - LPA to test budget control at the ad set and campaign level, then launched state tests with new copy in groups of five and seven states. The five-state test booked 130+ calls at about $79 each.
5. A fresh lead campaign for the fall
In September 2026 we launched Test Lead Gen Campaign - LPA, which booked 70+ calls in its first month.
6. Daily Optimization via Ad Campaign Concierge™
Every campaign is reviewed every business day through Ad Campaign Concierge™, our proprietary optimization system: creative, audiences, budgets and cost per booked call.
The Results
The numbers below are booked sales calls from our Meta campaigns, January 23 to October 4, 2026.
- 670+ booked sales calls with restaurant owners, at about $80 each.
- September 2026: 150+ booked calls, the best month so far, still at about $79 each.
- March and April 2026: 100+ booked calls in each month.
670+ Booked Calls Since Launch
Key Takeaways
- Optimize for the booked call. A B2B agency doesn't need form fills; it needs meetings. Sending the booking event to Meta made every campaign hunt for owners who schedule.
- Meta creates demand search can't. Restaurant owners rarely search for a social media agency, but they scroll. Meta reached them where they already are.
- Test markets in groups. Testing new states in groups of five and seven found the campaign that booked the most calls in September 2026.
- Scale on the right number. Booked calls grew from 36 a month to 150+, at about $80 a call overall.
Frequently Asked Questions
Can Meta ads book sales calls for a B2B agency?
Yes. For Creative Eats Media, a social media agency that sells to restaurants, our Meta campaigns have booked 670+ sales calls with restaurant owners since February 2026. Each one is a real meeting scheduled on the agency's calendar, not a form fill.
How much does a booked sales call cost on Meta?
About $80 across every campaign since January 2026. In September 2026, the busiest month so far with 150+ booked calls, the cost was still about $79 a call.
How quickly do Meta lead campaigns start booking calls?
Fast, once the tracking is right. The first campaign launched at the end of January 2026, booked 36 calls in February and 100+ in March.
Should a B2B agency test new states on Meta?
It worked here. In July 2026 we tested the offer in new groups of states. The five-state test alone has booked 130+ calls at about $79 each, and in September 2026 it booked more calls than any other campaign.
About This Campaign
Meta Ads for a marketing agency, built and managed with our proprietary Ad Campaign Concierge™ optimization system.
Industry: B2B (Restaurant Marketing Agency) Platforms: Meta Ads (Facebook and Instagram) Location: United States, targeted state by state Account Duration: January 2026 (still running today)
Booked sales calls are meetings scheduled on the agency's booking calendar and reported to Meta as a pixel event, across every campaign in the Meta ad account since our first campaign launched on January 23, 2026, to October 4, 2026. Clicks, page views and lead forms without a booked meeting are excluded. Figures are rounded down and in US dollars, as reported by Meta Ads Manager.