How SB Home Offers Gets 51% More Seller Leads a Month From Google Ads, on the Same Budget

SB Home Offers gets about 382 real seller leads a month from Google Ads, up from 252 under the previous agency on the same budget, and each one costs $102 instead of $156.

The Client

SB Home Offers buys houses for cash across the United States, directly from homeowners who need to sell quickly: inherited properties, pre-foreclosure, divorce, relocation, houses that need more work than a seller wants to do. The acquisitions team lives in a Podio CRM, and every lead moves through stages there: intake, qualified, converted.

Clifford Miller found Live PPC Ads through the contact form on this site and hired us on January 28, 2026. The account had been running under another agency since early 2025, on Google Ads and, from July 2025, on Meta Ads.

The same Google Ads budget. 51% more seller leads a month, at a third lower cost per lead.

The Starting Point

"We buy houses" is one of the most expensive corners of paid search: national competitors, $20 to $60 clicks, and a lead pool where most people are checking a price rather than ready to sell. What we inherited:

• Reported leads that were not leads. A website analytics event, form_submit, was counted as a conversion on top of the real form. In August 2025 Google Ads showed 859 conversions. The real number of seller leads that month was 135.
• Tracking that kept breaking. Every change to the website risked cutting the link between a lead and the ad that brought it.
• Meta lead forms that filled the CRM with junk. More than 5,000 Meta leads from July 2025 to January 2026, at about $30 each, and almost none of them were real sellers.
• One national Search campaign carrying most of the budget, with the same bids in Ohio and in California, and no brand or remarketing coverage.

What We Built

1. We Took Over the Website Development

Conversion tracking kept breaking, so we took the website over. We now build and maintain SB Home Offers' landing pages ourselves, which means the tracking and the pages change together and nothing breaks behind our back.

2. Podio to Zapier to Google Ads and Meta Ads

We connected the Podio CRM through Zapier to both ad platforms. When the acquisitions team marks a lead Intake, Qualified or Converted in Podio, that stage flows back to Google Ads and Meta Ads against the original click. Both platforms now optimize for qualified and converted sellers, not form fills. From February to September 2026 that is 2,542 intake leads, 674 qualified and 244 converted recorded in Google Ads.

3. Landing Pages Built for Sellers, Tested Constantly

We redesign the landing pages for speed, a clear offer and a short path to the form, and we A/B test them all the time: headlines, form length, page flow, proof. The tests do not stop at the ads. The same lead from the same click is worth more when more visitors turn into sellers on the page.

4. Google Ads Rebuilt Around Where Deals Close

The national Search campaign was joined by a "Top 20 states" campaign with its own bids and budget for the markets where the team closes most deals, plus a Supplemental campaign for brand and remarketing. Performance Max, built on the CRM conversion goal, became the volume leader: 1,093 leads at $55 each.

5. Meta Ads Paused and Rebuilt

The old Meta lead forms were paused. Meta now sends people to the same landing pages as Google, and it optimizes for website leads that pass through Podio, so Meta learns from real sellers. The new setup is off to a strong start: the first leads are coming in through the website, and the acquisitions team confirms they are real sellers.

6. Continuous Experiments and Daily Optimization

Campaign experiments run side by side with the base campaigns: cash-offer messaging, a Max AI arm with a $90 target cost per lead, a broad-match remarketing arm. Winners stay; the rest close without disturbing the base campaigns. Every campaign is reviewed daily through our proprietary Ad Campaign Concierge™ system: search terms mined against realtor, rental and home-valuation queries, negatives applied across every campaign, bids by state and device, and budget moved toward the markets producing qualified sellers this week.

The Results

Real seller leads from Google Ads every month: website form submissions and calls, counted the same way before and after we took over. Analytics events such as form starts are not counted.

The fair comparison is the same money over the same length of time. In their last eight months the previous agency spent $314,251 on Google Ads. In our first eight months we spent $311,136.

Campaigns Since February 2026

Key Takeaways

1. Count the same thing before and after. The previous reports mixed an analytics event into the lead count. Counted as real form submissions and calls, the account went from about 252 to 382 seller leads a month on the same budget.

2. In real estate investing, the form fill is not the conversion. The deal is. Podio, Zapier and offline conversions turn Google Ads and Meta Ads into buyers of sellers, not buyers of leads.

3. Cheap leads are not cheap if they are junk. More than 5,000 Meta form leads at $30 each were worth less than a few hundred real sellers. Rebuilding Meta around the website was the right call.

4. Own the landing page. When the agency controls the pages, tracking stops breaking and every A/B test on the page compounds every improvement in the ads.

About This Campaign

This account is managed daily through Ad Campaign Concierge™, our proprietary optimization system for lead generation accounts.

Industry: Real Estate: Cash Home Buying Platforms: Google Ads (Search, Performance Max), Meta Ads, landing pages Location: USA (nationwide) Account Duration: January 2026 to present (ongoing)