The Client
UpCare Clinics is a combined dental and medical clinic in Olathe, Kansas, serving the greater Kansas City metro area. Their dental services include implants, veneers, emergency dentistry, sedation dentistry, and general care. They also offer Direct Primary Care (DPC) medical services.
The Challenge
- Competitive dental market — the Kansas City metro has hundreds of dental practices competing for the same patients
- Multi-service complexity — advertising both dental and medical services requires separate campaigns with different messaging, keywords, and landing pages
- High-value services — dental implants ($3,000-6,000+) and veneers ($1,000-2,000+ per tooth) justify higher CPAs but require trust-building in ad messaging
- Local competition — national dental chains with large budgets compete alongside independent practices
Our Approach
- Service-specific Search campaigns — separate campaigns for implants, veneers, emergency dental, sedation, and general dentistry
- High-intent keyword targeting — "dental implants olathe," "emergency dentist near me," "sedation dentistry KC"
- Performance Max for local visibility across Google Maps, Display, and YouTube
- Insurance and payment messaging — addressing cost concerns directly in ad copy with financing options
- Review-focused strategy — incorporating patient review counts and ratings into ad extensions
The Results
- 4,507 new patient leads
- $226,498 in total ad spend
- $50 average cost per lead — strong for dental where patient lifetime value can exceed $5,000+
- Steady growth in new patient volume across all service categories
What the Client Says
"Finding new patients in a competitive dental market isn't easy. Live PPC Ads built campaigns that target exactly the patients we want — implant candidates, cosmetic cases, and emergency visits. Our hygiene schedule is consistently full, and our high-value services are booked weeks out."
— Practice Owner, UpCare Clinics
About This Campaign
Industry: Healthcare — Dental & Medical Platforms: Google Ads Location: Olathe, KS / Kansas City Metro