The Client
Verified Garage Door is a garage door repair and installation company in Calgary; we run their Google Ads, which grew real leads from 5 to 127 a month. They serve Calgary and the surrounding Alberta towns, including Airdrie, Cochrane, Okotoks, Strathmore, High River and Olds, with spring and cable repair, off-track doors, opener repair, new door installation, commercial doors and 24/7 emergency service.
We took over the account in February 2024. In the first month it produced 5 leads.
5 leads in February 2024. 127 in September 2026.
The Challenge
Garage door repair is an emergency purchase in a crowded market:
- Emergency intent. A broken spring or an off-track door means a stuck car or an open house, and the homeowner calls whoever answers first.
- A wide service area. Calgary plus more than a dozen surrounding towns, each with its own searches and competitors.
- Wasted clicks. Garage door searches attract DIY shoppers, parts buyers and people looking for car repair garages.
- Misleading numbers. Taps on a phone number look like leads in an ad account but are not customers.
What We Built
1. Performance Max as the Main Engine
A Performance Max campaign built on the account's real conversions became the largest source of leads, with about 840 since February 2024.
2. Search and Call-Only Mobile Campaigns
A conversion-focused Search campaign covers the core repair and installation searches across the service area. A mobile call-only campaign puts the phone number in front of people searching from their driveway.
3. Constant A/B Testing
Bidding strategies, match types and campaign structures run as controlled experiments beside the main campaigns. Winners replace the originals.
4. Every Real Lead Counted
Calls from ads and form submissions are tracked as conversions. In June 2026 we added calls from the website, so people who find the site through the ads and then call are counted too. Phone-number taps are not counted. Since February 2024: 895 calls from ads, 374 form submissions and 167 calls from the website.
5. Daily Optimization via Ad Campaign Concierge™
Every campaign is reviewed daily through our proprietary Ad Campaign Concierge™ system: search-term mining and negative keywords, bid and budget adjustments, and budget moved to the towns that are calling.
The Results
- 2024 (February to December): 290 leads
- 2025: 474 leads
- 2026 so far: 672 leads from January to September, already more than all of 2025
- Leads a month: from 5 in February 2024 to 51 by October 2024, and 105, 116 and 127 from July to September 2026
- Year over year: 111 leads from July to September 2025, 348 in the same three months of 2026, more than three times as many
What Improved
| Metric | First 3 months (Feb to Apr 2024) | Latest 3 months (Jul to Sep 2026) | Change |
|---|---|---|---|
| Real leads a month | 7 | 116 | 16x |
| Cost per lead | C$362 | C$60 | 84% lower |
| Conversion rate (leads per click) | 1.0% | 4.5% | 4.6x |
| Cost per click | C$3.53 | C$2.67 | 24% lower |
| Clicks a month | 753 | 2,588 | 3.4x |
Against the same three months a year earlier, the cost per lead fell from C$147 to C$60. Volume went up and cost went down on about two and a half times the monthly budget of our first months.
Every Lead Since We Took Over
1,436 calls and forms since February 2024, at an average of C$116 per lead, for a business where one repair or new door is worth many times that.
Key Takeaways
- Google Ads for garage door companies is a phone game. Call-only mobile ads and call tracking matter more than clicks.
- Performance Max works when it learns from real leads. Fed with real calls and forms, it became the largest source of leads.
- Track every real call. Adding calls from the website showed the true value of the ads and gave bidding better data.
- Test continuously. A steady run of experiments cut the cost per lead from C$362 to C$60 and more than quadrupled the share of clicks that become calls and forms.
Frequently Asked Questions
How much should a garage door company spend on Google Ads?
Verified Garage Door started at about C$3,500 a month in 2024 and runs at about C$7,000 a month in 2026. At that budget the account produced 105 leads in July, 116 in August and 127 in September 2026.
What does a garage door lead cost on Google Ads in Calgary?
In the first three months (February to April 2024) a lead cost C$362. From July to September 2026 it cost C$60, down from C$147 in the same months of 2025. The average since we took over is C$116 per call or form.
Performance Max or Search for a garage door company?
Both. Performance Max is the largest source of leads in this account, with about 840 conversions on C$76,900. Search and a mobile call-only campaign add the rest and keep the most valuable repair searches under tight control.
How long do garage door Google Ads take to work?
The account produced 5 leads in February 2024, its first month, 22 by May and 51 by October 2024. It passed 100 leads a month in July 2026.
About This Campaign
This account is managed daily through Ad Campaign Concierge™, our proprietary optimization system for lead generation.
Industry: Home Services: Garage Door Repair & Installation Platforms: Google Ads (Search, Performance Max) Location: Calgary, AB & surrounding towns Account Duration: February 2024 to present (ongoing)
Leads are calls from ads, calls from the website (tracked since June 2026) and form submissions as tracked in Google Ads. Phone-number taps are excluded. Amounts in Canadian dollars.