The Client
Woodfield Laundromat Express is a laundromat in West Hempstead, New York, on Long Island. We ran their Google Ads, which grew new-customer sign-ups from 2 a month to 48 a month, 599 in all, while the cost per sign-up fell from $129 to $55.
The business offers self-service laundry, drop-off wash and fold, pickup and delivery, and commercial laundering. We relaunched their Google Ads in July 2023. In the first month the account produced 2 sign-ups.
2 sign-ups in July 2023. 48 in January 2025, and 48 again in February.
The Challenge
- A habit business. People pick a laundromat once and keep going for years. The ads have to catch them at the moment they are choosing.
- A tiny service area. Only people within a short drive are worth a click. Everything outside it is waste.
- Mixed intent. "Laundry" searches include detergent shoppers, washer buyers and DIY questions alongside people who need a laundromat.
- Hard to measure. A customer walking in with a basket leaves no trace in an ad account unless the funnel is built to capture them.
What We Built
1. An Offer Worth Signing Up For
The self-service ads send local searchers to a landing page offering a free $15 laundry card. Every sign-up is tracked as a conversion, so the account measures new customers, not clicks.
2. Campaigns by Service
Separate Search campaigns cover self-service laundry and pickup and delivery, so each service gets its own keywords, ads and budget.
3. A Controlled A/B Test
A self-service A/B test campaign ran beside the original from October 2023 to August 2024, testing bidding and ads head to head.
4. Tight Local Targeting
Every campaign targets a short list of towns and ZIP codes around the store, so the budget only reaches people who can realistically become regulars.
5. Daily Optimization via Ad Campaign Concierge™
Every campaign was reviewed daily through our proprietary Ad Campaign Concierge™ system: search-term mining and negative keywords, bid adjustments and budget moved to the service producing sign-ups.
The Results
- 2023 (July to December): 112 sign-ups
- 2024: 354 sign-ups
- 2025 (January to March): 133 sign-ups, a pace of more than 500 a year
- Sign-ups a month: from 2 in July 2023 to 40 by December 2023, and 48 in January and February 2025
Cheaper Sign-Ups as the Account Matured
In the first three months, a sign-up cost $129. In the last three months of the engagement, January to March 2025, it cost $55, on nearly twice the monthly budget. That is what Google Ads for laundromats can do when the offer, the landing page and the tracking work together.
Every Sign-Up
599 new-customer sign-ups from July 2023 to March 2025, for a business where a regular customer comes back every week.
Key Takeaways
- Give people a reason to act. A free laundry card turned a search into a new customer the store could reach again.
- Track the customer, not the click. Counting sign-ups is what let bidding improve month after month.
- Stay local. Town-by-town targeting keeps a laundromat's budget on people who can actually walk in.
- Patience pays. The cost per sign-up fell by more than half as the account learned.
Frequently Asked Questions
How much should a laundromat spend on Google Ads?
Woodfield Laundromat Express spent about $2,580 a month. From January to March 2025 that budget brought in 133 new-customer sign-ups, at about $55 each.
How does a laundromat get new customers from Google Ads?
With an offer worth signing up for. The ads sent local searchers to a landing page for a free $15 laundry card, and every sign-up was tracked. From July 2023 to March 2025 that produced 599 sign-ups.
Does the cost per lead come down over time?
Yes. In the first three months a sign-up cost $129. In the last three months of the engagement it cost $55, on nearly twice the monthly budget, while sign-ups grew from 2 to 48 a month.
About This Campaign
This account was managed daily through Ad Campaign Concierge™, our proprietary optimization system for lead generation.
Industry: Laundromat & Laundry Services Platforms: Google Ads (Search) Location: West Hempstead, NY Account Duration: July 2023 to March 2025
Sign-ups are completed free laundry card forms as tracked in Google Ads. Store visits, direction requests and clicks are excluded. Amounts in US dollars.