The Client
Yoga By Degrees operates yoga studios in a market where free YouTube classes, app subscriptions, and big-box gym memberships all compete for the same practitioner — and where a studio lives or dies on recurring memberships.
Why Is Google Ads Hard for Yoga Studios?
- Free online yoga content absorbs enormous search volume that never becomes a studio visit.
- "Yoga" queries mix mat shoppers, teacher-training seekers, and at-home practitioners with actual local students.
- Studio economics depend on memberships, so a lead is only valuable if it walks in the door.
- Boutique fitness churn means the studio must acquire new students continuously, not in bursts.
What Did We Do Differently?
- Targeted local, class-intent queries — the searches typed by someone ready to show up on a mat, not watch a video.
- Wrote ads so tightly matched to studio intent that the account sustained a 9.39% CTR.
- Tracked calls and sign-up actions to their keywords, concentrating budget on what produced students.
- Excluded DIY, equipment, and teacher-training queries with continuous negative keyword work.
What Results Did Yoga By Degrees Get From Google Ads?
| Metric | Verified Result |
|---|---|
| Student leads | 3,954 |
| Cost per lead | $11.01 |
| Ad spend | $44K |
| Clicks | 34,320 |
| Impressions | 365,577 |
| Click-through rate | 9.39% |
Key Takeaways
- A 9.39% CTR — nearly one in ten searchers clicking — is what happens when ads answer exactly the local intent.
- 3,954 student leads at $11.01 each is a membership funnel, refilled predictably every month.
- Studios don't compete with YouTube by outranking it — they compete by owning the "near me" moment.
How Much Should a Yoga Studio Spend on Google Ads?
This studio invested $44K over the life of the account and received 3,954 tracked student leads — $11.01 per lead. Against the value of a single multi-month membership, one converted student pays for dozens of leads. The right budget is the one that keeps class schedules full; this account shows an $11 lead cost is achievable in boutique fitness.
About This Campaign
All figures are lifetime totals pulled directly from the Google Ads account. Leads include tracked calls and sign-up actions.