The Client
American Auto Shipping provides nationwide vehicle transport services — shipping cars, trucks, motorcycles, and other vehicles across the United States via open and enclosed carriers.
The Challenge
- Highly competitive keyword space — "car shipping" and "auto transport" have dozens of competitors bidding aggressively
- Lead aggregator competition — sites like uShip and transport brokers dominate the organic results
- Quote-driven business model — customers always get multiple quotes before choosing, making first-contact speed critical
- Route-specific demand — certain shipping corridors (Florida to New York, California to Texas) have higher volume and different pricing
Our Approach
- Route-specific campaigns — targeting popular shipping corridors with tailored ad copy and landing pages
- Service-type segmentation — separate campaigns for open vs. enclosed transport, motorcycle shipping, and military/relocation moves
- Competitor differentiation — emphasizing direct carrier (not broker), insurance coverage, and guaranteed pickup dates
- Speed-to-lead optimization — call extensions and click-to-call prioritized since the first response typically wins the booking
The Results
- 9,449 transport quote requests and leads
- $188,962 in total ad spend
- $20.00 average cost per lead — exceptional for auto transport where average booking values are $800-2,500+
- Nationwide lead generation across all major US shipping corridors
About This Campaign
Industry: Transportation — Auto Shipping Platforms: Google Ads Location: USA (nationwide)