The Client
Diligent Delivery Systems provides courier and logistics services — a B2B category where a single new account can mean years of recurring shipment volume, and where the buyer is often searching under deadline pressure.
Why Is Google Ads Hard for Courier and Logistics Companies?
- "Delivery" queries are flooded with food delivery, package tracking, and consumer shipping searches that convert to nothing.
- National carriers dominate brand recognition, forcing regional players to win on the query level.
- B2B buyers search infrequently but decisively — missing the search means missing a multi-year account.
- Route, driver-job, and tracking queries can silently consume a logistics budget.
What Did We Do Differently?
- Built Search campaigns around commercial courier and logistics intent — the queries dispatchers and operations managers actually type.
- Cut consumer shipping, tracking, and driver-employment searches with aggressive negative keyword discipline.
- Tracked calls and quote requests to their source keywords so budget concentrated where accounts were won.
- Sustained a 6.53% account-wide CTR by matching ad copy tightly to each service query.
What Results Did Diligent Delivery Systems Get From Google Ads?
| Metric | Verified Result |
|---|---|
| Tracked leads | 23,566 |
| Cost per lead | $9.37 |
| Ad spend | $221K |
| Clicks | 161,670 |
| Impressions | 2.5M |
| Click-through rate | 6.53% |
Key Takeaways
- 23,566 leads at $9.37 each in a category where one converted account can ship for years.
- A 6.53% CTR means the ads spoke the language of the operations people doing the searching.
- Regional logistics providers don't need national brand budgets — they need to own the commercial queries.
How Much Should a Logistics Company Spend on Google Ads?
This company invested $221K over the life of the account and received 23,566 tracked leads — $9.37 per lead. Against the lifetime value of a recurring commercial shipping account, that acquisition cost disappears into the first invoice. The right budget scales with your capacity to onboard new accounts; this engagement shows the demand is there to be captured at single-digit lead costs.
About This Campaign
All figures are lifetime totals pulled directly from the Google Ads account. Leads include tracked calls and quote requests.