The Client
Aussie Fitness Pros specializes in commercial and home fitness equipment through aussiefitnesspros.com, serving customers across the United States and Australia. Their product line includes treadmills, strength machines, functional training rigs, and accessories designed for both gym owners and serious home fitness enthusiasts.
The Challenge
- Commercial fitness equipment carries extremely high price tags ($2,000-$10,000+ per unit), making each click expensive and each lost conversion costly.
- The buyer journey for major equipment purchases spans weeks or months, with extensive research, price comparison, and specification review before commitment.
- Competing against established brands like Rogue Fitness, Life Fitness, and direct manufacturer sites with larger advertising budgets and stronger brand recognition.
- Serving two geographically distinct markets (USA and Australia) with different currencies, shipping logistics, and search behaviors required separate campaign strategies.
Our Approach
- Built high-value product campaigns focused on specific equipment categories (commercial treadmills, power racks, functional trainers) with aggressive bids reflecting the high revenue potential per conversion.
- Created Search campaigns targeting specification-driven queries ("commercial treadmill 4.0 HP," "half rack with cable system") where buyers are deep in the research phase and close to purchasing.
- Deployed remarketing campaigns with extended 120-day lookback windows, recognizing that commercial equipment purchases have the longest consideration cycles in e-commerce.
- Implemented geographic campaign separation with US and Australian campaigns running independently, each with market-appropriate ad copy, pricing, and landing pages.
- Used value-based bidding with conversion value tracking to train Google's algorithm on the actual revenue per sale, concentrating spend on high-ticket opportunities.
The Results
- Generated $1.18 million in revenue on just $67K in total spend, delivering a 17.6x ROAS — one of the highest returns on ad spend across our entire client portfolio.
- Drove 417 conversions with an extraordinary average order value exceeding $2,800, reflecting the premium equipment being sold.
- The efficiency was driven by precision targeting: every campaign was built to reach buyers, not researchers, resulting in a conversion rate 3x the fitness equipment industry average.
- Remarketing campaigns generated 40% of total ad revenue, confirming that long-window retargeting is essential for high-ticket e-commerce.
- US campaigns alone produced over $900K in revenue at a 16x ROAS, while Australian campaigns contributed the balance at an even higher efficiency.
About This Campaign
This engagement covers Google Shopping, Search, and Performance Max campaigns across US and Australian markets. Revenue is tracked through Google Ads conversion integration with the Aussie Fitness Pros e-commerce platform.