The Client
East Coast Boston Movers is a full-service moving company based in East Boston, MA, providing local and long-distance moving, packing, storage, and commercial moving services. With 22+ years in business, a 5-star rating from 177+ reviews, and a Google Guaranteed badge, they've established themselves as one of Boston's most trusted movers.
The Challenge
- Small budget, big ambitions — with a modest ad budget, every dollar needs to work harder than the competition's
- Competitive Boston market — multiple national chains and local movers compete for the same queries
- Seasonal demand — Boston's moving market peaks around September 1st (the city's legendary "Allston Christmas" lease turnover)
Our Approach
- Hyper-efficient keyword targeting — focusing exclusively on high-converting, low-CPC queries in the Boston metro
- Tight geographic boundaries — no wasted spend on clicks from outside the service area
- Review-powered ad copy — leveraging their 5-star reputation to maximize click-through rates
- Seasonal budget scaling — concentrating spend during peak moving months
The Results
- 14,448 moving leads
- $27,564 in total ad spend
- $1.91 average cost per lead — the most efficient CPL in our entire portfolio
- 22+ years of reputation amplified through disciplined, small-budget advertising
This is proof that you don't need a six-figure budget to dominate your local market. Discipline, precision targeting, and daily optimization can outperform competitors spending 10x more.
About This Campaign
Industry: Moving Services Platforms: Google Ads Location: Boston, MA