The Client
HD Esthetique is a cosmetic surgery clinic in South Miami, Florida, specializing in body contouring, biopolymer removal, and med spa treatments. Their services include Brazilian Butt Lifts (BBL), liposuction, breast augmentation, Lipo Volume Redistribution (LVR), and specialized biopolymer/silicone removal procedures.
What makes HD Esthetique unique is their expertise in biopolymer removal — a niche but growing specialty as patients seek to reverse dangerous black-market silicone injections. They serve patients from across the United States and Canada, making them a national practice despite their South Florida location.
The Challenge
Cosmetic surgery advertising is one of the most heavily regulated and competitive verticals in paid media:
- Platform restrictions — Google and Meta have strict policies around medical advertising, especially for procedures like BBL and body contouring. Ads frequently get disapproved and require careful compliance management.
- High CPCs — cosmetic surgery keywords like "bbl near me" and "liposuction miami" can cost $30-80+ per click, making every click precious.
- Long consideration cycle — patients research for weeks or months before booking a consultation, requiring remarketing and multi-touch attribution.
- Trust is everything — patients need to see credentials, before/after results, and social proof before committing to a surgical procedure.
Our Approach
We built a multi-platform strategy targeting both high-intent surgical queries and awareness-building for their biopolymer removal specialty:
- Search campaigns targeting procedure-specific keywords ("bbl surgeon miami," "biopolymer removal near me," "lipo consultation")
- Performance Max campaigns with medical-compliant creative showcasing the clinic environment and doctor credentials
- Meta Ads for prospecting — targeting women interested in body contouring, cosmetic procedures, and beauty enhancement
- Remarketing across Display and Social to nurture the long consideration cycle
- Geo-targeting strategy — local campaigns for Miami-area patients plus national campaigns for destination procedures like biopolymer removal
Daily optimization through Ad Campaign Concierge™ ensures compliance monitoring, bid management, and negative keyword refinement to maintain lead quality while controlling costs.
The Results
- 24,641 qualified leads (phone calls + form submissions)
- $446,244 in total ad spend managed
- $18.11 average cost per lead — exceptional for the cosmetic surgery vertical where $50-150+ CPLs are common
- 12 campaigns running across Google Ads and Meta Ads
- National reach — generating consultation requests from across the US and Canada
Key Takeaways
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Niche specialization drives lower CPCs. Biopolymer removal keywords have less competition than generic cosmetic surgery terms, allowing us to capture highly qualified leads at a fraction of the cost.
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Compliance management is ongoing work. In the medical advertising space, maintaining ad approval requires daily vigilance — one policy change can shut down an entire campaign overnight.
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Multi-platform strategy is essential for consideration-heavy verticals. Google captures intent, Meta builds awareness, and remarketing nurtures patients through the decision cycle.
What the Client Says
"Our practice has grown significantly since partnering with Live PPC Ads. They understand the complexities of medical advertising — the compliance requirements, the patient journey, the need for trust. Our consultation volume has increased dramatically, and the lead quality is consistently excellent. They're not just running ads, they're building our practice."
— Practice Manager, HD Esthetique
About This Campaign
This campaign is managed by Live PPC Ads using our Ad Campaign Concierge™ optimization system across Google Ads and Meta Ads with daily optimization, compliance monitoring, and continuous lead quality refinement.
Industry: Healthcare — Cosmetic Surgery Platforms: Google Ads, Meta Ads Account Duration: 2022 — Present (ongoing)