The Client
Linen + Cloth is a boutique e-commerce brand specializing in designer pillow covers, throw pillows, and curated home textile collections through linenandcloth.com. Their products are designed with interior designers and style-conscious homeowners in mind, featuring on-trend patterns, premium fabrics, and a rotating collection that keeps repeat customers engaged.
The Challenge
- Home decor is a visually-driven purchase category where product photography matters more than ad copy, making standard text Search ads less effective in isolation.
- The pillow cover niche occupies a narrow band of search volume -- broad enough to sustain a business, but small enough that overspending on irrelevant traffic can quickly erode margins.
- Competition from Etsy sellers, Amazon marketplace vendors, and large home goods retailers (Pottery Barn, West Elm) spans the full price spectrum.
- Seasonal buying patterns tied to home refresh cycles, spring decor updates, and holiday entertaining required precise budget timing.
Our Approach
- Built Shopping campaigns with meticulously optimized product titles featuring designer names, fabric types, and style descriptors that match how interior design enthusiasts actually search.
- Created Search campaigns targeting design-specific queries ("mudcloth pillow covers," "linen lumbar pillow," "neutral throw pillow set") that signal strong purchase intent.
- Deployed Performance Max campaigns with styled room photography showing the pillows in context, which dramatically outperformed white-background product shots on visual placements.
- Implemented audience targeting focused on interior design interest segments, home renovation in-market audiences, and lookalikes built from the brand's customer email list.
- Maintained lean, efficient campaigns with tight negative keyword lists that eliminated searches for DIY sewing patterns, wholesale, and bulk pricing queries.
The Results
- Generated $1.33 million in revenue on just $116K in total spend, achieving an exceptional 11.5x ROAS that ranks among the highest in our portfolio.
- Drove 4,100+ conversions with an average order value of $324, reflecting the premium positioning and frequent multi-item purchases.
- Styled-room Performance Max assets generated 3x more engagement than standard product images, proving that context-driven creative outperforms catalog-style imagery in home decor.
- Search campaigns targeting specific style and fabric terms achieved a 14x ROAS, vastly outperforming generic "throw pillow" keywords.
- Month-over-month revenue grew consistently without requiring budget increases, as campaign optimization steadily improved conversion rates and quality scores.
What the Client Says
"Live PPC Ads understands that selling home decor is about inspiration, not just inventory. Their campaigns put our pillows in front of people who are actively decorating their homes, not just browsing. The ROAS has been extraordinary from the start."
-- Creative Director, Linen + Cloth
About This Campaign
This engagement covers Google Shopping, Search, and Performance Max campaign management. Revenue is tracked through Google Ads conversion integration with the Linen + Cloth Shopify storefront.