The Client
Pets Choice Supply is an online pet supply store selling across the USA. We ran their Google Ads from December 2023 to June 2025, which produced $378,945 in tracked revenue at a 7.1x return on ad spend.
The store sells professional and specialty pet equipment: pet doors, grooming dryers and tubs, dog bathing systems, training collars, kennels and veterinary tables. Its sister store, Pet Pro Supply, was managed alongside it.
$378,945 in revenue on $53,234 of ad spend. $30,556 in May 2025 alone.
The Challenge
Pet supply e-commerce is a hard category to win on Google:
- Chewy and Amazon everywhere. The biggest retailers show up on almost every product search, with budgets no specialty store can match.
- Big-ticket, niche products. Grooming tubs, pet doors and veterinary tables sell well but have far less search volume than pet food, so every click has to count.
- An inherited account. We took over from a previous agency, with dozens of old Shopping and Search campaigns built on an outdated structure.
- Feed trouble. Suspended and disapproved products in Merchant Center quietly remove best sellers from Shopping results.
What We Built
1. One Performance Max Engine
In February 2024 we launched a single Performance Max campaign on the full product feed. It became the account's main source of sales: $208,302 in revenue on $29,937 of spend.
2. Old Shopping Campaigns Retired
The previous agency's item-level Shopping campaigns were phased out as the new structure proved itself. A small set of Shopping campaigns stayed for the catch-all product groups that still sold.
3. Dedicated Campaigns for Key Brands
We gave top products and brands their own Performance Max campaigns, including the Bather Box dog bathing system, pet doors and training collars, with their own budgets and ad copy.
4. Brand and Competitor Search
Branded Search, a remarketing layer for past visitors, competitor terms and dynamic search ads covered people already looking for the store or its products.
5. Daily Optimization via Ad Campaign Concierge™
Every campaign was reviewed daily through our proprietary Ad Campaign Concierge™ system: search-term cleanup, Merchant Center feed checks, and budget moved toward the products that were selling.
The Results
- December 2023: $38,866 in ad revenue in our first month
- 2024: $235,276 in revenue at a 6.1x return
- 2025 (January to June): $104,803 in revenue at a 9.1x return
- Best month: $52,775 in March 2024
Rebuilt After a Pause
In October 2024 the ads stopped over an unpaid account balance. Once they were back on, we rebuilt the account on a smaller budget. Ad revenue went from $1,106 in November 2024 to $30,556 in May 2025, on about $2,400 a month in spend.
From March to May 2025 the account returned $11.88 for every dollar spent.
Key Takeaways
- Google Ads for pet supply stores works on specialty products. Big-ticket equipment is where a specialty store can beat the giants on return.
- One strong Performance Max campaign beats dozens of old ones. It produced more than half of all ad revenue in our period.
- Keep the feed clean. A suspended product is a best seller missing from Shopping results.
- A paused account can come back fast. Seven months after a full stop, the account was back above $30,000 a month.
Frequently Asked Questions
How much should a pet supply store spend on Google Ads?
Pets Choice Supply spent $53,234 over 19 months, about $2,800 a month, and earned $378,945 in tracked ad revenue, a 7.1x return. From March to May 2025 it spent about $2,450 a month and returned $11.88 for every dollar.
Does Performance Max work for pet supply e-commerce?
It was the main engine of this account. The Performance Max campaign we launched in February 2024 produced $208,302 in revenue on $29,937 of spend, a 7.0x return, and more than half of all ad revenue in our management period.
How fast can a store's Google Ads recover after the ads stop?
The ads stopped in October 2024 over an unpaid balance. Revenue from Google Ads was $1,106 in November 2024, $28,676 by March 2025 and $30,556 in May 2025.
About This Campaign
This account was managed daily through Ad Campaign Concierge™, our proprietary optimization system for e-commerce.
Industry: Pet Supplies E-Commerce Platforms: Google Ads (Performance Max, Shopping, Search) Location: USA (online store) Account Duration: December 2023 to June 2025, when the company took its online stores offline
Revenue is website purchase conversion value tracked in Google Ads. Amounts in US dollars.