Legal Case Studies

Legal Google Ads & PPC case studies.

Legal: across 2 accounts, 7,818 leads at $135 average cost per lead.

Figures are account-reported and aggregated from the published case studies below. Want the strategy behind them? Read the Legal advertising page.

Legal: Personal Injury

McNally Law Offices

$404 to $54Cost per Lead, 2017 to 2024

Personal injury law firm Google Ads case study: nine years of Live PPC Ads managing McNally Law Offices in Pasadena and Los Angeles. Cost per lead fell from $404 in 2017 to $54 in 2024, 6,741 leads on $902,809, in the most expensive legal advertising market in the country.

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Law Firm

West Law Firm

1,077Case Inquiries

West Law Firm generated 1,077 tracked case inquiries from Google Ads at an 8.16% click-through rate — converting more than one in ten clicks in a category with $16 average CPCs.

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Case Studies by Industry

E-Commerce (35)Home Services (11)Dental & Healthcare (2)Cosmetic Surgery (2)Automotive (6)Real Estate (2)Moving Services (3)Insurance (1)Pet Services & Supplies (3)Wine & Spirits (5)Events & Weddings (4)Fitness & Wellness (4)Education & Tutoring (2)Financial Services (1)Contractors (5)Therapy & Mental Health (3)Solar (1)Logistics & Transportation (5)Photography & Creative (2)

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