Legal Case Studies
Legal Google Ads & PPC case studies.
Legal: across 4 accounts, 9,381 leads at $122 average cost per lead.
Figures are account-reported and aggregated from the published case studies below. Want the strategy behind them? Read the Legal advertising page.
Legal Services: Process Serving & Court Filing
Legal Document Server
Legal services Google Ads case study: how Live PPC Ads rebuilt Google Ads for Legal Document Server, a California process serving and court filing company. Real leads grew from 7 in May 2023 to 210+ in September 2023, with 1,000+ leads at about $33 each in eight months.
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Legal: Personal Injury
McNally Law Offices
Personal injury law firm Google Ads case study: nine years of Live PPC Ads managing McNally Law Offices in Pasadena and Los Angeles. Cost per lead fell from $404 in 2017 to $58 in 2024, 6,674 leads on $902,809, in the most expensive legal advertising market in the country.
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Legal: Family Law & Divorce
Law Offices of Patricia L. Parker
Family law Google Ads case study: how Live PPC Ads rebuilt the Law Offices of Patricia L. Parker's account around call-only ads in Jacksonville, Florida. From one lead on about $2,500 before us to 630+ calls and form leads at about $86 each.
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Law Firm
West Law Firm
West Law Firm generated 1,077 tracked case inquiries from Google Ads at an 8.16% click-through rate — converting more than one in ten clicks in a category with $16 average CPCs.
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Case Studies by Industry
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