E-Commerce Case Studies
E-Commerce Google Ads & PPC case studies.
E-Commerce: across 49 accounts, $12.6M in ad spend managed, $54.1M in ad revenue, 4.3x aggregate ROAS.
Figures are account-reported and aggregated from the published case studies below. Want the strategy behind them? Read the E-Commerce advertising page.
E-Commerce — Firearms Accessories
Rounded by Concealment Express
Case study: How Live PPC Ads generated $9.5 million in e-commerce revenue for Concealment Express (Rounded Gear) — a KYDEX holster manufacturer — through Google Ads Search, Shopping, and Performance Max campaigns.
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Audio Hardware E-Commerce
Juke Audio
Juke Audio, a premium whole-home audio hardware brand, generated $7.36M in e-commerce ad revenue with a 5.3x ROAS through scaled Google Ads campaigns.
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CrossFit & Fitness Gear E-Commerce
Bear Komplex
Bear Komplex, a CrossFit and functional fitness gear brand, achieved $5.92M in e-commerce revenue from Google Ads, with 72,500+ conversions.
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Fashion Eyewear E-Commerce
9FIVE Eyewear
9FIVE Eyewear, a fashion-forward sunglasses and optical brand, generated $5.16M in e-commerce revenue with a 5.6x ROAS through Google Ads.
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Adult Wellness E-Commerce
Something Sexy Planet
Adult wellness retailer Something Sexy Planet generated $3.4 million in tracked revenue and 44,668 orders from Google Ads — a 2.55x ROAS in one of Google's most restricted ad categories.
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Entertainment / Podcasts
Wondery
Wondery, the entertainment and podcast network, achieved $3.41M in revenue with a 4.7x ROAS and 62,900+ conversions through Google Ads campaigns.
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Diamond Painting Kits E-Commerce
Club de Broderie Diamant
Club de Broderie Diamant generated $1.45M in revenue with a 3.6x ROAS and 24,000+ conversions selling diamond painting kits through Google Ads.
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Men's Suits E-Commerce
The Suit Depot
The Suit Depot generated $1.35M in men's suiting revenue with a 4.5x ROAS and 5,500+ conversions through Google Ads campaigns.
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Home Textiles / Pillow Covers E-Commerce
Linen + Cloth
Linen + Cloth achieved $1.33M in revenue with an outstanding 11.5x ROAS selling premium pillow covers and home textiles through Google Ads.
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E-Commerce: Patriotic Apparel & Merchandise
The Proud Republicans
E-commerce Google Ads case study: the Search campaigns we built for The Proud Republicans, an online store for patriotic hats, flags and apparel, turned $220K+ in ad spend into $1.3M+ in ad revenue from August 2018 to March 2021, about 6x ROAS, with over $1M in 2020 alone.
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Men's Grooming E-Commerce
Bearsville Soap Company
Bearsville Soap Company generated $1.19 million in tracked revenue and 24,800+ purchases from Google Ads at a $17.96 cost per acquisition.
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Fitness Equipment E-Commerce
Aussie Fitness Pros
Aussie Fitness Pros achieved $1.18M in ad revenue with a record-breaking 17.6x ROAS selling commercial fitness equipment through Google Ads.
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E-Commerce — Luxury Glassware
The Queens' Jewels
Case study: How Live PPC Ads turned a $215K ad spend into over $1 million in revenue for The Queens' Jewels — a luxury jeweled glassware brand — achieving a 5.0x ROAS.
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E-commerce: Security & Locking Bags
Cardinal Bag Supplies
Security bag e-commerce case study: how Live PPC Ads took over Cardinal Bag Supplies' Google Ads in May 2022 and grew yearly revenue from the ads from $167,940 before us to $283,988 in 2025, more than doubled the average order and raised ROAS, with $947,341 in ad revenue and 1,502 online orders since the takeover.
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E-Commerce: Concert & Event Tickets
Ticket Selection
Event ticket e-commerce Google Ads case study: how Live PPC Ads set up purchase tracking and ran Google Ads for Ticket Selection, a UK concert and event ticket marketplace. 3,600+ orders and £930K+ in ad revenue at about 4.7x ROAS in 10 months, with a £230K+ November.
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E-Commerce: Custom Gaming PCs
Ironside Computers
High-ticket e-commerce case study: Live PPC Ads took over Meta Ads for Ironside Computers, a custom gaming PC builder, in July 2026. In the first 11 weeks the ads drove $810K+ in Meta-reported revenue from 420+ orders at about 22x ROAS, and monthly ad revenue rose from about $180K to $330K+.
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Specialty Beverage E-Commerce
Kava.com
Specialty beverage e-commerce case study: since June 2023, Live PPC Ads has grown Kava.com's Google Ads revenue from $2,494 a month to a best month of $34,427, with $704,725 in tracked revenue at a 4.5x return and 9,381 orders.
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E-Commerce: Tile & Flooring
Flooring Retailer in California (name withheld at the client's request)
Flooring and tile e-commerce Google Ads case study: the Performance Max and Search campaigns we built for a California flooring retailer have driven $550K+ in online ad revenue on $110K+ in spend since 2023, about 5x ROAS, with a record $38K+ month at about 8x in September 2026.
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Furniture E-Commerce
Deutsch Amish Furniture
Furniture e-commerce case study: since taking over in late October 2025, Live PPC Ads has driven $532,105 in online furniture sales for Deutsch Furniture Gallery from $102,462 in Google Ads spend. The return per ad dollar rose from $4.55 to $5.19, cost per click fell from $0.90 to $0.79 and phone calls rose from 118 to 145.
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E-commerce: Health & Wellness Test Kits
HRT.org
Health e-commerce case study: how Live PPC Ads grew HRT.org's Google Ads revenue for at-home hormone and lab test kits from $93,504 in 2023, the year before us, to $210,109 in 2025, with orders up 82%, conversion rate up from 2.78% to 3.56% and $513,514 in revenue since January 2024.
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Art & Home Decor E-Commerce
Saleha Art
Saleha Art generated $502K CAD in tracked revenue from $107K in Google Ads spend — a 4.68x ROAS selling original artwork online.
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E-commerce: Footwear & Comfort Products
CloudSole
eCommerce Google Ads case study: how Live PPC Ads took CloudSole, a DTC insole brand on Shopify, from 2.33x to 2.88x ROAS in five months on the same ad spend: $488,729 in ad revenue on $169,835, average order value up 35%, and a new height-insole product line launched at 3.95x.
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E-Commerce: Organic Baby Formula
Buy Organic Formula
Baby formula e-commerce Google Ads case study: how Live PPC Ads rebuilt Search and Shopping for Buy Organic Formula, a US store for European organic baby formula. Monthly ad revenue grew about 10x, and the account earned $410K+ from 3,200+ orders at about 3.3x ROAS in 11 months.
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Cake & Gifting E-Commerce
Jack and Beyond
Jack and Beyond, a UK online cake shop, turned £122K in Google Ads spend into £396K in tracked revenue — a 3.26x return — at just £0.37 per click. All figures in British pounds.
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Board Games E-Commerce
BoardGameCo
BoardGameCo generated $329K in tracked revenue and 6,200+ orders from just $85K in Google Ads spend — a 3.86x ROAS at $0.27 per click.
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E-commerce: Child & Senior Safety Products
Range Safe
Child safety product case study: RangeSafe's Google Ads produced no sales in the eight months before Live PPC Ads. Since November 2020 the account has produced 1,576 online orders and $235,009 in revenue for its patented stove safety knobs, with 2026 ad sales up 33% on 2025.
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E-Commerce: Youth Sports Playbooks & Coaching Gear
FlagFootballPlans.com
Youth sports e-commerce Google Ads case study: how Live PPC Ads rebuilt Google Ads for Pro Sports Plans (FlagFootballPlans.com, WristCoaches.com and TBallPlans.com). 3,200+ orders and $140K+ in ad revenue, with ROAS rising from about 1.2x in 2022 to about 2.6x in 2024.
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Vanity Phone Numbers E-Commerce
212AreaCode.com
Niche e-commerce case study: since August 2024, Live PPC Ads has run Google Ads for 212AreaCode.com, which sells 212 Manhattan phone numbers. Revenue from the ads went from $42,316 in 2025 to $72,266 in the first nine months of 2026, and return on ad spend rose from 3.0x to 4.5x.
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Hair Care E-Commerce
Curl Avenue
Curl Avenue generated $124K CAD in tracked revenue and 1,629 orders from $32K in Google Ads spend — a 3.82x ROAS in the curly hair care niche.
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E-Commerce: Restaurant Takeout Packaging
Feast Source
Food packaging e-commerce Google Ads case study: how Live PPC Ads built Performance Max, Shopping and Search campaigns for Feast Source, a US online store for restaurant takeout containers. 790+ orders and $120K+ in ad revenue at about 3.6x ROAS in 13 months.
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E-commerce: Boot Laces & Footwear Accessories
Mad Dog Laces
Small e-commerce case study: how Live PPC Ads grew Mad Dog Laces, an online boot lace store, from 66 Google Ads orders a month to 249, with 6,460 orders and $114,518 in ad revenue since May 2021, while cost per order fell from $8.56 to $2.29.
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Automotive Accessories E-Commerce
Cvrbonized
Automotive parts e-commerce case study: in its first two full months with Live PPC Ads, Cvrbonized, a carbon fiber parts brand for BMW and other performance cars, made $111,842 in Google Ads sales, 2.4 times the $45,825 of the same months a year earlier, with the return per ad dollar up from $3.75 to $5.00.
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Healthcare: Wound Care Supplies E-Commerce
BODYARMOR Medical Supply
Medical supply e-commerce case study: after Live PPC Ads rebuilt the Google Ads account in October 2024, BODYARMOR Medical Supply's orders from the ads grew from 7 a month to 184, with 1,954 orders since, while cost per order fell from $82 in 2024 to $30 in 2026.
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E-commerce: Mobility Aids
Assist Mobility
Mobility aids e-commerce case study: how Live PPC Ads grew Assist Mobility, a UK online retailer of rollators and walking aids, from £3,213 in monthly Google Ads revenue to £22,915, with £102,278 in ad revenue from August 2021 to June 2022.
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E-Commerce: Business Checks & Supplies
Check-O-Matic
Microsoft Ads case study: the Bing Search and Performance Max campaigns we built for Check-O-Matic, an online business check printer in Monroe, New York, turned $17K+ in ad spend into $100K+ in ad revenue from July 2024 to May 2025, about 5.7x ROAS, with a $17K+ December at about 9.3x.
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E-Commerce: Outerwear & Apparel
HAVERDALE
Apparel e-commerce Google Ads case study: the Google Shopping campaign we built for HAVERDALE, a weatherproof outerwear brand, turned $11K+ in ad spend into $86K+ in ad revenue in five months, about 7x ROAS, with a $33K+ December at about 10x.
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E-commerce: Hunting & Dog Training Gear
Huntmark
Hunting gear e-commerce case study: how Live PPC Ads grew Huntmark, a gun dog training gear brand from Wisconsin, from $3,373 in Google Ads revenue in 2022 to $27,972 in the first nine months of 2026, with $62,702 in ad revenue and 633 online orders since launch.
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E-commerce: Pre-Loved Luxury Handbags
New Vintage Handbags
Luxury resale e-commerce case study: how Live PPC Ads rebuilt Google Ads for New Vintage Handbags, a pre-loved designer bag store, taking monthly ad revenue from a $10,644 average to $24,213 and monthly orders from 7.5 to 19.5, with $60,927 in ad sales from October 2025 to January 2026.
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E-Commerce: Office & Printing Supplies
Carbonless Paper
Office supply e-commerce case study: our Google Shopping and Search campaigns for CarbonlessPaper.com, an online carbonless and NCR paper store in Hudson, Ohio, brought in $34K+ in ad revenue from 230+ orders at about 3.4x, up from about 1x before us.
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E-Commerce: Streetwear & Apparel
Lunara
Streetwear e-commerce case study: in four months our Google Ads brought Lunara, an online streetwear brand selling across the US, $15K+ in ad revenue from 200+ orders. Monthly orders doubled from October to December 2025, when the account returned about 7x.
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E-Commerce: Specialty Tea & Gifts
The Tea Can Company
Specialty tea e-commerce case study: in its second month with Live PPC Ads, The Tea Can Company's Google Ads brought in $5K+ in revenue and 90+ orders, its best month on record and nearly double the $2.5K monthly average before us.
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B2B: Medical & Veterinary Ultrasound Equipment
Advanced Ultrasound Systems
Ultrasound equipment Google Ads case study: how Live PPC Ads rebuilt Advanced Ultrasound Systems' account around one Search campaign per product line and service, producing 220+ calls and form leads from $21K+ in ad spend since December 2025.
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B2B Office Equipment — Copier & Printer Leasing
Innovative Copiers
Case study: How Live PPC Ads generated 950+ qualified B2B copier and printer lease leads for Innovative Copiers through specialized office equipment B2B Google Ads management.
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E-commerce: Specialty Coffee Roaster
Outhouse Coffee
Coffee e-commerce case study: how Live PPC Ads grew Google Ads orders for Outhouse Coffee, a Southern California roaster, from 3 in the first month to 34 a month, with 192 orders, 32,939 clicks and a conversion rate five times higher than at launch.
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B2B Software: AI Chatbots & AI Agents
PandoraBot
AI software case study: Live PPC Ads built Google Ads Search campaigns for PandoraBot, a provider of AI chatbots and AI agents for business, in Greece and the UAE. The campaigns produced 370+ demo requests and form leads at about £10 each, growing from 3 in the first month to 90+ a month.
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Retail: Luxury Watches & Fine Jewellery
Prestigious Jewellers
Luxury watch and jewellery case study: Live PPC Ads runs Google Ads for Prestigious Jewellers in Leeds. Calls from the ads grew from 3 a quarter to 320+, with 1,000+ calls since July 2024 and a cost per call down from about £440 to about £15.
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E-commerce — Health & Wellness Supplements
SleepWhale
Case study: How Live PPC Ads grew SleepWhale — a melatonin-free DTC sleep supplement brand — to store-wide gains of +93% gross sales, +103% orders and +309% subscription revenue (Shopify, all channels) in the first ten weeks of our Google Ads management.
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Flag Poles
Stand Flag Poles
Stand Flag Poles generated 34,100+ qualified leads on $2.8M in ad spend through large-scale Google Ads campaigns that dominated the flag pole market.
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E-Commerce: Wine & Spirits
Online Liquor Stores
Case study: how Live PPC Ads generated $59.9M in revenue for five online liquor stores, The Barrel Tap, Whiskey Caviar, Liquor Stars, The Liquor Barn and Liquor Royale, through Google Ads, Microsoft Ads and Meta Ads, at a combined 7.1x return on ad spend.
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E-Commerce: Wine & Spirits
The Liquor Barn
eCommerce growth case study: how Live PPC Ads took The Liquor Barn, a family-owned Illinois liquor retailer, from 282 Google Ads orders a month to 3,689, and from $54K to $677K in monthly ad revenue, in five months. 18,446 orders and $3.64M in revenue across Google Ads and Meta Ads through August 2026.
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Case Studies by Industry
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