Home Services Case Studies
Home Services Google Ads & PPC case studies.
Home Services: across 18 accounts, 101,305 leads at $25 average cost per lead.
Figures are account-reported and aggregated from the published case studies below. Want the strategy behind them? Read the Home Services advertising page.
Home Services: Gate & Gate Opener Repair
Certified LiftMaster Repair Guys
Gate repair Google Ads case study: how Live PPC Ads built a call-only campaign for Certified LiftMaster Repair Guys in Pasadena and the Los Angeles area. 290+ phone calls from the ads, monthly calls up from 12 to 49, at about $60 a call overall and about $51 a call in the final quarter.
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Home Services: Mold Remediation & Air Quality Testing
Coastal Pure Air
Mold remediation Google Ads case study: how Live PPC Ads built Search campaigns for Coastal Pure Air in Victoria, BC. Real leads grew from about 1 a month in 2021 to about 6 a month in 2023, from an account that had recorded no calls or forms before us.
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Home Services: Garage Door Repair & Installation
Davidoor
Garage door lead generation case study: how Live PPC Ads launched Google Ads for Davidoor in Ottawa and grew leads from 5 in the first month to 51 a month, 307 leads since July 2025, while cost per lead fell from C$520 to C$147.
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Home Services: Appliance Repair
Easy Fix Appliance
Appliance repair lead generation case study: how Live PPC Ads grew Easy Fix Appliance, a luxury appliance repair company in the San Mateo Bay Area, from 19 real leads a month to 274, with 1,557 calls and forms from January 2025 to September 2026 while cost per lead fell from $152 to $85.
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Home Services: Septic & Sewer
FreeFlow Environmental
Septic and sewer lead generation case study: how Live PPC Ads took FreeFlow Environmental, serving Northwest Indiana, the South Chicago suburbs and Southwest Michigan, from 540 real leads in the six months before us to 1,693 in our first six, and from 86 leads a month to 463, while cost per lead fell from $181 to $79.
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Home Services: Landscaping & Outdoor Living
Ground Builders Landscaping Co.
Landscaping Google Ads case study: how Live PPC Ads built Search campaigns for Ground Builders Landscaping Co. in Omaha, Nebraska. 150+ phone calls from the ads in a year, with cost per call down from about $95 before us to about $48.
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Home Services: Gutter Guard Installation
Gutter Guard Experts
Gutter guard installer case study: Live PPC Ads ran Google Ads for Gutter Guard Experts from November 2015 to April 2026, in Colorado and then Sacramento. $450K+ in Google Ads spend, 1,300+ calls and form leads, and yearly leads that doubled from 190 to 390. In 2025 we added Meta Ads: 560+ more website leads at about $19 each.
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Locksmith & Security
Ike's Security and Lock LLC
Locksmith Google Ads case study: Ike's Security and Lock came to us with an account that counted phone-number taps as leads. In two months we rebuilt tracking, Search, Local Services Ads and a Google Business Profile Performance Max campaign, launched new landing pages, and grew verified leads to 237 in September, to the point where the owner asked us to pause ads because his crew was booked.
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Interior Design & Home Furnishings
Linly Designs
Linly Designs, a luxury interior design and home furnishings showroom, generated 12,098 tracked leads at $5.85 each from Google Ads campaigns.
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Home Services: Mold Remediation & Air Duct Cleaning
Lone Star Pro Services
Mold remediation lead generation case study: how Live PPC Ads grew Lone Star Pro Services in Houston from 4 leads in its first month to 196 a month, 3,556 calls and forms from May 2020 to December 2025, while cost per lead fell from $336 to $83.
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Home Services: Garage Door Repair & Installation
Official Garage Door
Garage door lead generation case study: how Live PPC Ads took Official Garage Door, a Southern Ontario repair and installation company, from 7 leads in its first month to 200 a month, 3,702 calls and forms since January 2024, while cost per lead fell from C$135 to C$72.
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Interior Design: Fabric & Wallcovering Showroom
Rothman Fabrics
Fabric and wallcovering showroom case study: Live PPC Ads ran Google Ads for Rothman Fabrics in Miami from August 2023 to September 2025. $36K+ in ad spend produced 580+ real leads (calls, forms and chats), monthly leads grew from 1 to 60+, and cost per lead fell from about $76 to about $39.
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Home Services: Sprinkler Blowout & Irrigation Winterization
The Blowout Bunch
Sprinkler winterization case study: Live PPC Ads built Google Ads for The Blowout Bunch in Boulder County and the north Denver metro, Colorado. One fall season, September to November 2022: 120+ online bookings and phone calls at about $19 each, after the previous campaign produced no tracked leads.
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Home Services: Dryer Vent & Duct Cleaning
The Lint Guys
Dryer vent cleaning case study: how Live PPC Ads built Performance Max campaigns for The Lint Guys in Morris County, NJ. Google Ads went from 3 leads at $373 each before us to 220 leads at $77 each since, from 1,174 impressions to 599,775, with an average click cost down 94%.
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Home Services: Locksmith
Trusted Locksmith Service
Locksmith lead generation case study: how Live PPC Ads took Trusted Locksmith Service in the Greater Toronto Area from 5 leads in its first month to 248 a month, 3,991 calls and forms since October 2023, while cost per lead fell from C$275 to C$41.
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Home Services: Garage Door Repair & Installation
Verified Garage Door
Garage door lead generation case study: how Live PPC Ads took Verified Garage Door in Calgary from 5 leads in its first month to 127 a month, 1,436 calls and forms since February 2024, while cost per lead fell from C$362 to C$60.
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Landscaping
VS Landscape Group
VS Landscape Group generated 68,113 tracked lead actions at CA$3.76 each from Google Ads — calls, quote requests, and direction requests for a Canadian landscaping company. All figures in Canadian dollars.
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Laundromat & Laundry Services
Woodfield Laundromat Express
Laundromat case study: how Live PPC Ads took Woodfield Laundromat Express in West Hempstead, NY from 2 new-customer sign-ups a month to 48, with 599 sign-ups from July 2023 to March 2025 while the cost per sign-up fell from $129 to $55.
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Case Studies by Industry
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We take on a limited number of new accounts each quarter, by application.