Wine & Spirits Case Studies
Wine & Spirits Google Ads & PPC case studies.
Wine & Spirits: across 10 accounts, $8.6M in ad spend managed, $60.4M in ad revenue, 7.0x aggregate ROAS.
Figures are account-reported and aggregated from the published case studies below. Want the strategy behind them? Read the Wine & Spirits advertising page.
E-Commerce: Wine & Spirits
Online Liquor Stores
Case study: how Live PPC Ads generated $59.9M in revenue for five online liquor stores, The Barrel Tap, Whiskey Caviar, Liquor Stars, The Liquor Barn and Liquor Royale, through Google Ads, Microsoft Ads and Meta Ads, at a combined 7.1x return on ad spend.
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E-Commerce: Wine & Spirits
The Barrel Tap
eCommerce growth case study: how Live PPC Ads grew ad revenue for The Barrel Tap, a nationwide online liquor store, from $36K in its first December with us to $1.15M in December 2025, and $19.8M in revenue from Google Ads and Microsoft Ads since October 2020.
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E-Commerce: Wine & Spirits
Whiskey Caviar
eCommerce growth case study: how Live PPC Ads took over Whiskey Caviar's Google Ads and Microsoft Ads in January 2025 and grew yearly ad revenue from $4.45M to $10.17M, with a $4.15M December and $18.9M in revenue in 20 months.
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E-Commerce: Wine & Spirits
The Liquor Barn
eCommerce growth case study: how Live PPC Ads took The Liquor Barn, a family-owned Illinois liquor retailer, from 282 Google Ads orders a month to 3,689, and from $54K to $677K in monthly ad revenue, in five months. 18,446 orders and $3.64M in revenue across Google Ads and Meta Ads through August 2026.
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E-Commerce: Wine & Spirits
Liquor Royale
Full-funnel case study: how our PPC agency for liquor stores took Liquor Royale from a brand-new Shopify store with no sales to $2.26M in ad-driven revenue in 18 months, with a $337K December, using Google Ads, Meta Ads, Microsoft Ads, Klaviyo email and AI video ads.
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E-Commerce: Wine & Spirits
PB Express Liquor
Online liquor store Google Ads case study: the Performance Max and Shopping campaigns we built for PB Express Liquor in San Diego turned $120K+ in ad spend into $520K+ in ad revenue, about 4x ROAS, with $500K+ in the first nine months and a $91K+ December.
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E-Commerce: Wine & Spirits
Liquor Lux
Online liquor store case study: the Google Ads and Meta Ads campaigns we built for Liquor Lux turned $100K+ in ad spend into $460K+ in ad revenue from November 2024 to April 2026. Google brought $300K+ with an $80K+ month at about 9x; Meta brought $160K+ at about 4.7x, with a Blanton's ad at over 5x and a Macallan ad at over 13x.
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E-Commerce: Wine & Spirits
Barbank
Online liquor store case study: Live PPC Ads runs Meta Ads for Barbank, an online store for rare whiskey, tequila and wine. $420K+ in Meta ad revenue from 3,700+ orders since 2024, with return on ad spend up from 2.6x in 2024 to 5.6x in 2026 and yearly ad revenue still growing.
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Winery & Wine Tourism
Coursey Graves Estate Winery
Winery Google Ads case study: since September 2023, Live PPC Ads has grown tasting reservations for Coursey Graves Estate Winery in Sonoma County from 1 in the first month to 31 a month, with 437 reservations, calls and orders, 4.7 times more reservations a year and a conversion rate more than twice as high.
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Wine & Spirits: Winery Tasting Room
Flanagan Wines
Winery Google Ads case study: how Live PPC Ads built a Search campaign for Flanagan Wines, a boutique winery in Dry Creek Valley, Healdsburg, California. 150+ phone calls from the ads, with monthly calls growing from about 10 to about 18.
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E-Commerce: Wine & Spirits
Liquor Stars
eCommerce PPC case study: how our PPC agency for liquor stores took Liquor Stars, an online liquor store, from a brand-new launch to $15.4M in Google Ads revenue at 10.4x ROAS over 62 months, with return rising four years in a row while spend grew roughly eightfold.
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Case Studies by Industry
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